Brand Tone

Dual tone: Professional and quality-oriented (website, Instagram); Humorous and informal (TikTok).

Brand Values

• •Quality
• •Customer Service
• •Reliability & Efficiency
• •Variety/Extensive Catalog
• •Accessibility
• •Community/Relatability (on TikTok)

Best Practices

• •Define Your Core Tone and Platform Variations: Establish the primary brand tone (e.g., Professional & Reliable). Then, define how this tone might adapt for different platforms (e.g., more informal and humorous on TikTok, visually-led and concise on Instagram, detailed and service-oriented on the website). Document these guidelines.
• •Develop a Brand Lexicon: Create a list of words and phrases that align with your brand (e.g., "professional grade," "precision," "elevate your art," "trusted partner") and ones to avoid (e.g., overly technical jargon unless targeting experts, slang on professional channels).
• •Know Your Audience for Each Channel: Tailor the tone to resonate with the specific audience segment you're reaching on each platform. The language used for a seasoned professional on your website might differ from that used to engage a broader, younger audience on TikTok.
• •Maintain Consistency in Key Messaging: While the tone may vary slightly, core brand values (quality, reliability, customer service) should be consistently communicated across all copywriting, regardless of the platform.
• •Review and Evolve: Regularly review your copy across all channels to ensure it remains consistent with your defined tone and values. Be open to evolving the tone as your brand grows and market trends change, but ensure any shifts are deliberate and well-communicated internally.

Social Perception

Positive: Customers generally perceive the brand positively, frequently citing excellent service, fast shipping, and quality products. The dedication and professionalism of the staff are also appreciated. Trustworthy: The emphasis on quality and secure shipping, along with positive reviews, contributes to a perception of trustworthiness. Engaging (on TikTok): The TikTok content, with its humor, likely fosters a sense of relatability and fun around the brand for that specific audience. Potential Confusion: The differing geographical indicators (Spain on the website vs. Colombia on TikTok) and the personal Facebook profile link could cause minor confusion regarding the brand's primary operational base or structure.

Copy Examples

• •Headline: Professional Ink Starts Here. Your Art Deserves the Best. Body: At TiendaTattoo.com, we're dedicated to supplying professional tattoo artists and piercers with the highest quality materials. From vibrant, long-lasting inks to precision needles and state-of-the-art machines, explore our extensive catalog and experience the difference. Fast, reliable shipping and expert customer support, every time. Shop now and elevate your craft!
• •Headline: Don't Just Create. Innovate. Body: Fuel your passion with the latest tattoo and piercing supplies from TiendaTattoo.com. We constantly update our inventory with cutting-edge products to ensure you have the tools to push boundaries. Quality you can trust, service you'll love. Plus, free shipping on orders over €50!
• •Headline: Your Studio's Trusted Partner. Supplies Delivered Fast. Body: Running a busy studio means you need a supplier you can count on. TiendaTattoo.com offers a wide range of professional-grade tattoo and piercing essentials, backed by personalized customer service and fast, secure shipping. Let us handle the supplies, so you can focus on the art.
• •Social Media Post (Instagram - image of a new product): ✨ NEW ARRIVAL! ✨ Discover the [Product Name] – engineered for precision and vibrant results. Professional quality, just a click away. Tap the link in bio to shop and explore our full collection! #TiendaTattoo #TattooSupplies #ProfessionalTattoo #PiercingSupplies #NewProduct #QualityInk
• •Short Ad Copy (e.g., Google Ads): TiendaTattoo.com - Pro Supplies Quality Tattoo & Piercing Gear. Wide Catalog, Fast Shipping. Shop Now!