Brand Tone

Direct and Informative, Service-Oriented/Reassuring, Promotional, Accessible

Brand Values

• •Convenience
• •Customer Satisfaction
• •Accessibility/Reach
• •Variety/Innovation

Best Practices

• •Maintain a direct and informative tone when describing products and providing essential details.
• •Emphasize convenience by highlighting benefits like free shipping, pay-on-delivery options, and accessible customer support.
• •Reassure customers by mentioning the satisfaction guarantee and clear return policies.
• •Incorporate promotional language to highlight offers and best-selling products, but avoid being overly aggressive.
• •Use simple and accessible language to make the shopping experience easy and approachable for all customers.

Social Perception

A convenient and reliable online store in Colombia that offers a wide variety of useful products with a focus on customer satisfaction, easy payment options, and accessible support.

Copy Examples

• •Envío gratis a todo Colombia - ¡Compra ahora y recíbelo en la puerta de tu casa!
• •Paga contra-entrega - ¡Tu satisfacción es nuestra prioridad!
• •Soporte vía WhatsApp y email - ¡Estamos aquí para ayudarte!
• •Garantía de satisfacción - ¡Si no estás contento, te devolvemos tu dinero!
• •Descubre una experiencia de compra única - ¡Tenemos todo lo que necesitas!