Brand Tone

Friendly, Heartfelt, and Whimsical. Also Artistic and Caring.

Brand Values

• •Joy and Celebration
• •Personal Connection
• •Handmade Excellence & Craftsmanship
• •Individuality and Uniqueness
• •Creating Lasting Memories
• •Eco-consciousness

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., whimsical, heartfelt, friendly), including preferred vocabulary, words to avoid, and examples of on-brand sentences.
• •Focus on "Joy" and "Connection": Ensure your copy consistently reflects the core values of bringing happiness and fostering personal connections through thoughtful, handmade items.
• •Highlight the "Handmade" Aspect with Warmth: Use descriptive language that conveys the care, detail, and artistry that goes into each product. Words like "crafted," " lovingly made," "unique touch" can reinforce this.
• •Keep it Light and Positive: Maintain an optimistic and cheerful tone, even when discussing the quality or materials. The overall feeling should be uplifting and delightful.
• •Be Authentic and Personal (where appropriate): In "About Us" sections or social media interactions, let the passion for creating and connecting shine through in a genuine way. Relate to the customer's desire to express care and thoughtfulness.

Social Perception

Tiddly Pom Cards likely aims to be perceived as a go-to brand for charming, unique, and thoughtfully crafted greeting cards and gifts. The emphasis on "handmade" and "personalized" suggests a desire to be seen as offering something more special than mass-produced alternatives. The curated image they present is one of quality, care, and a touch of whimsy.

Copy Examples

• •Headline (Website Banner): "Handmade Happiness, Delivered. ✨ Discover unique cards & gifts that tell your story."
• •Product Description Snippet (for a birthday card): "Crafted with love and a sprinkle of joy! This adorable [Animal/Theme] card is handmade to make their special day even brighter. Personalize it with your own heartfelt message and create a keepsake they'll treasure."
• •Social Media Post (Instagram/Facebook): "Sending a little sunshine your way! ☀️ Our latest collection of handcrafted cards is blooming with charm. Perfect for those 'just because' moments that deserve a special touch. #TiddlyPomCards #HandmadeWithLove #GreetingCards #SpreadJoy"
• •About Us Snippet (revised for conciseness): "At Tiddly Pom Cards, we believe in the magic of a handwritten note. We pour our hearts into creating whimsical, handcrafted cards and gifts that spark smiles and celebrate connection. Each piece is a little work of art, made to make your moments memorable."
• •Call to Action (Email Sign-up): "Want a little more happy in your inbox? Sign up for exclusive peeks at new designs, special offers, and a dose of Tiddly Pom charm!"