Brand Tone

Caring & Empathetic, Problem-Solver & Reassuring, Informative & Educational, Trustworthy & Authentic, Friendly & Approachable

Brand Values

• •Pet Welfare
• •Family & Protection
• •Simplicity & Effectiveness
• •Safety & Natural Solutions
• •Innovation
• •Community

Best Practices

• •Always Prioritize Pet and Owner Well-being: Frame messaging around safety, comfort, and the emotional relief the product provides.
• •Emphasize Simplicity and Ease of Use: Highlight how TickMitt™ solves a problem without adding complexity to a pet owner's life.
• •Share Real Stories and Testimonials: Leverage the founder's story and customer experiences to build authenticity and trust. Use user-generated content where possible.
• •Educate, Don't Just Sell: Provide valuable information about tick prevention and safety, positioning the brand as a helpful resource, not just a product pusher.
• •Maintain a Friendly and Approachable Voice: Especially on social media, engage with the audience, answer questions with empathy, and foster a sense of community among pet lovers. Avoid overly technical jargon unless explaining a specific benefit clearly.

Social Perception

Positive, Helpful, Trustworthy, Niche but Valuable, Community-Oriented

Copy Examples

• •Keep Them Safe, Simply. Effortless Tick Removal for Worry-Free Adventures with Your Best Friend.
• •Tired of tricky tick tweezers? 😟 Our TickMitt™ makes tick removal quick, easy, and stress-free for both you and your furry pal. Swipe on protection, swipe off ticks! 🐾 #TickFree #PetSafety #TickMitt
• •Protect Your Pack: The Chemical-Free Way to Tackle Ticks.
• •Invented by a dog mom who knew there had to be a better way, the TickMitt™ offers a gentle yet effective solution to shield your loved ones from ticks and the worries they bring. No chemicals, no fuss, just peace of mind.
• •5 Ways the TickMitt™ Helps You Enjoy the Outdoors More (and Worry Less!).