Brand Tone

caring, family-oriented, and trustworthy. Inspiring and playful. Simple and direct.

Brand Values

• •Child Safety and Security
• •Quality
• •Sustainability and Environmental Consciousness
• •Family-centric
• •Creativity and Imagination
• •Durability and Longevity

Best Practices

• •Prioritize "Child First": Always frame benefits from the child's perspective (fun, imagination, security) and the parent's perspective (safety, quality, peace of mind).
• •Emphasize Safety and Trust: Consistently mention safety features, non-toxic materials, and quality craftsmanship to build and maintain parental trust.
• •Use Warm and Inclusive Language: Employ words that evoke care, family, and shared experiences. Address parents directly and empathetically (e.g., "we understand," "your little one").
• •Highlight Sustainability: Casually integrate messages about eco-friendly materials and practices, appealing to environmentally conscious parents.
• •Inspire Imagination: Use descriptive and slightly whimsical language when talking about play features or the potential for creativity, without being overly childish. Focus on fostering development and fun.

Social Perception

Positive Customer Experiences: Many customers report positive experiences regarding product quality, ease of assembly, and the appeal of the designs to children. Valued for Safety and Quality: Parents appreciate the focus on safety features and the use of solid wood. Good Value for Money: The brand is perceived as offering a good price-to-performance ratio. Seen as a Specialist in Children's Furniture: Ticaa is recognized as a specialist in children's furniture, offering a wide and creative range.

Copy Examples

• •Create a magical space for your little dreamer. Our [Product Name] is crafted with love, safety, and sustainability in mind, because we believe every child deserves a haven for imagination to blossom.
• •From playful afternoons to peaceful nights, Ticaa grows with your family. Discover the [Product Name], designed by families, for families – where quality meets heartfelt design.
• •More than just furniture, it's a world of adventure! The Ticaa [Product Name] invites endless creativity and play, all while giving you peace of mind with our commitment to safety and natural materials.
• •Invest in their future, naturally. Our [Product Name] is made from sustainably sourced wood and child-safe finishes, ensuring a healthy and inspiring environment for your child to thrive.
• •Sweet dreams are made of this! The cozy and secure [Product Name] by Ticaa – where every detail is designed for your child's comfort and your family's peace of mind.