Brand Tone

authentic, personal, quirky, slightly edgy, and pragmatically optimistic.

Brand Values

• •Originality & Artistry
• •Personal Connection & Authenticity
• •Quality Craftsmanship
• •Resilience & Pragmatic Positivity
• •Community & Support
• •Customer Focus

Best Practices

• •Embrace Kristin's Voice: Always write as if Kristin is speaking directly to the customer. Use "I" and share her personal perspective, likes, and inspirations authentically. This is key to the "one-woman show" feel.
• •Balance Edge with Optimism: Don't shy away from the quirky, slightly dark, or alternative themes (like skulls or tarot references), but always temper it with the brand's core "pragmatic optimism" and a friendly, approachable demeanor. Avoid being overly negative or cynical.
• •Keep it Relatable and Conversational: Use contractions, colloquialisms (like "Howdy," "dig," "shit's lookin' real dire" when appropriate to the context like in the "It's...Fine" pin description), and a generally informal style. Avoid overly corporate or stiff language.
• •Highlight Originality and Craftsmanship: Subtly weave in the handmade nature, the design process, and the uniqueness of the items. This reinforces the value of supporting an independent artist.
• •Show Gratitude and Build Community: Regularly express appreciation for customer support and engage with the local artist community narrative. This fosters loyalty and reinforces the personal connection.

Social Perception

Positive & Well-Regarded: Customers hold Tibbin Designs in high regard, frequently praising the unique designs, product quality, and the owner's service. The consistent 5-star reviews on Etsy are a strong indicator. Unique & Giftable: Products are seen as distinctive and make for "perfect gifts." Supportive of a Small, Woman-Owned Business: Customers seem to appreciate the personal story behind the brand and the fact that it's a small, independent venture. Creative & Artistic: The brand is recognized within local art communities and featured by other creative businesses and influencers.

Copy Examples

• •New pin drop! 💀✨ For those days when you're feeling a little bit witchy and a whole lot wonderful. Hand-designed by yours truly (fueled by coffee and probably some heavy metal). Snag yours before they vanish into the ether! #TibbinDesigns #QuirkyPins #EnamelPin #EdgyAndSweet
• •Hey Raleigh! 👋 Come find Tibbin Designs at the [Market Name] this Saturday! I'll have all your favorite pins, stickers, and some shiny new things I’ve been brewing up. Let's be pragmatically optimistic together – it’s gonna be a great day! See you there? #NCMaker #ShopLocalRaleigh #TibbinDesignsOnTour #HandmadeJewelry #ArtistAlley
• •Life's a bit messy, isn't it? This 'Still Growing' sticker is your daily reminder that it's okay not to have it all figured out. Stick it on your laptop, water bottle, or anywhere you need a little nudge of pragmatic optimism. We're all just works in progress, after all. 🌿 #MotivationalStickers #TibbinDesigns #GrowthMindset #QuirkyArt #SelfLove
• •Still loving your Tibbin treasures? Kristin here! Just wanted to say a massive THANK YOU for being part of this wild ride. Got some new designs inspired by [brief, quirky inspiration, e.g., 'my cat judging my life choices'] that I think you'll dig. Check 'em out – link in bio! Your support means the world to this one-woman show. 🖤 #CustomerLove #TibbinFamily #NewArrivals #HandmadeWithAttitude
• •Burned out by the bland, I traded corporate life for clay and creativity. Hi, I'm Kristin, the heart and hands behind Tibbin Designs – your home for pragmatically optimistic flair with a touch of delightful darkness. From my Raleigh home office (usually with a cat on my lap and metal on the speakers), I design and craft every piece, hoping to add a little unique joy to your world. Thanks for being here. #MakerStory #TibbinDesigns #BehindTheBrand #IntrovertCreator