Brand Tone

Luxurious & Aspirational, Empowering & Confident, Artistic & Cultured, Passionate & Story-driven

Brand Values

• •Exquisite Craftsmanship & Quality
• •Uniqueness & Individuality
• •Femininity & Empowerment
• •Cultural Fusion & Global Inspiration
• •Modern Luxury & Timeless Elegance
• •Sustainability
• •Customer Focus & Service

Best Practices

• •Emphasize Storytelling: Weave the brand's narrative—founder's journey, cultural inspirations, craftsmanship—into product descriptions, social media posts, and "About Us" sections to create an emotional connection.
• •Address inquiries with grace and reinforce the brand's commitment to quality and customer satisfaction.
• •Showcase the handcrafted nature of each item, highlighting the skill and care involved in its creation.
• •Use high-quality visuals (photos and videos) that reflect the luxury and elegance of Orloui's designs.
• •Engage with customers on social media, responding to comments and messages promptly and thoughtfully.

Social Perception

High-End & Exclusive, Artistic & Design-Led, Emerging & Ambitious, Associated with Modest Fashion & Abayas (but expanding)

Copy Examples

• •"Orloui: Where luxury meets sustainability."
• •"Each Orloui piece is handcrafted with meticulous care, ensuring unparalleled quality and timeless elegance."
• •"Designed for adventurers, risk-takers, and fearless goddesses."
• •"Born from a tapestry of global adventures and a passion for empowering women, each Orloui piece is a conversation between cultures, a celebration of fearless femininity, and an invitation to write your own bold story."
• •"Limited pieces, timeless allure."