Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Customer-Focused & Friendly, Community-Oriented, Authentic & Trustworthy

Brand Values

• •Passion for Music & Instruments
• •Quality & Rarity
• •Customer Service Excellence
• •Authenticity & Integrity
• •Community & Connection
• •Expertise & Knowledge

Best Practices

• •Speak from Passion: Let genuine enthusiasm for music and guitars shine through in every piece of content. Use evocative language that connects with the emotional aspect of playing and owning an instrument.
• •Be the Expert, Friendlily: Share knowledge confidently but approachably. Avoid overly technical jargon unless clearly explained. The tone should be like a trusted, knowledgeable friend in the music scene.
• •Prioritize the Customer's Journey: Focus on how the instruments and services help the customer achieve their musical goals and find their 'unique musical voice.' Emphasize helpfulness and support.
• •Maintain Authenticity and Transparency: Be straightforward in product descriptions, policies, and communications. Reinforce the 'real people, offering real service' ethos.
• •Foster Community: Use inclusive language ('we,' 'us,' 'your fellow musicians'). Highlight customer stories or community involvement where appropriate to reinforce the shop's role as a hub for musicians.

Social Perception

Highly Regarded for Vintage Selection, Positive Customer Experiences, Trusted & Reputable, Welcoming Atmosphere, Community Asset

Copy Examples

• •Headline: Find Your Voice. Discover Ours. Body: At Thunder Road Guitars, we're more than just a shop – we're a haven for players. Explore our hand-picked collection of vintage, rare, and new guitars, each with a story to tell and a song to sing. Let our passion fuel yours. Call to Action: Explore the Collection
• •Headline: The Real Deal. Real Service. Real Guitars. Body: Tired of searching? Our team lives and breathes guitars. From sought-after vintage gems to the latest boutique builds, we provide honest advice and unparalleled expertise to help you find the instrument you've always dreamed of. Call to Action: Talk to Our Experts
• •Headline: More Than Strings and Wood. It's a Legacy. Body: Every instrument in our collection is chosen for its character, quality, and history. We believe a great guitar is an investment in your musical journey. Discover instruments that inspire. Call to Action: Shop Vintage & Rare
• •Headline: Your Sound is Our Passion. Body: From our Seattle roots to our Portland home, Thunder Road Guitars is built on a love for music and the community that makes it. Experience the difference passion makes. Real people, real service, exceptional guitars. Call to Action: Visit Our Showrooms
• •Headline: Got Gear? We Get It. Body: Looking to sell or trade? We're always on the hunt for unique guitars, amps, and pedals, offering top dollar and a straightforward, honest process. Turn your old gear into your new inspiration. Call to Action: Get a Quote for Your Gear