Brand Tone

aspirational, serene, and appreciative. personable and customer-focused

Brand Values

• •Quality and Craftsmanship
• •Connection to Place and Memory
• •Unique Perspectives
• •Customer Satisfaction
• •Sustainability
• •Accessibility

Best Practices

• •Emphasize Visual Language: Use descriptive and evocative words that paint a picture, mirroring the stunning photography. Focus on sensory details – the colors, the light, the feeling of the coast.
• •Maintain a Connection to Australia: Continuously highlight the Australian landscapes, the local craftsmanship, and the essence of the Australian lifestyle.
• •Speak from a Place of Passion: Let the founders' passion for photography and the ocean shine through. Use phrases that convey their dedication and personal connection to their work.
• •Prioritize Customer Experience: Frame copy around the customer's desires – to beautify their home, to relive memories, to feel a sense of peace. Ensure a helpful and approachable tone in all communications.
• •Highlight Quality and Uniqueness: Consistently mention the superior quality of the materials, the handcrafted nature of the products, and the unique artistic vision behind the photographs.

Social Perception

Perceived positively by its customers. Reviews frequently praise the beauty and quality of the prints, the accuracy of the online depiction, fast shipping, and excellent customer service. Customers describe the art as "stunning," "beautiful," and capable of transforming a space. The personalized service is also a recurring point of positive feedback. They have a high average customer review rating.

Copy Examples

• •Bring the serene beauty of the Australian coast into your home. Discover our latest collection and let the waves of tranquility wash over your space.
• •More than just a photograph, it's a memory captured. Relive your cherished moments by the sea with a piece from Through Our Lens. Handcrafted in Australia, just for you.
• •See Australia like never before. Our photographers, Edgar and Norah, find the extraordinary in the familiar, offering unique perspectives that will transform your walls.
• •Looking for that perfect piece to complete your room? Our coastal art prints are made with passion and precision, guaranteed to bring the calming essence of the ocean to your everyday.
• •Experience the beauty of Bondi, the magic of Byron, or the calm of Coogee, every single day. Explore our collections and find the Australian landscape that speaks to your soul.