Brand Tone

Helpful and Practical, Inspiring and Positive, Friendly and Approachable, Creative and Stylish

Brand Values

• •Practicality and Organization
• •Style and Aesthetics
• •Community/Making a Difference
• •Potential for Eco-consciousness
• •Positivity and Well-being

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., helpful, positive, stylish, friendly), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Focus on "How You Help": Frame copy around the benefits for the customer. Instead of just listing features, explain how the products help them thrive, stay organized, feel inspired, or add beauty to their lives. (e.g., "Streamline your grocery shopping").
• •Use Positive and Uplifting Language: Incorporate words that evoke positivity, growth, and joy, aligning with the "Thriving" brand name. Examples: "brighten," "breeze through," "spark joy," "flourish," "cultivate."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual style of the products and marketing materials. If the designs are cheerful and colorful, the language should reflect that.
• •Engage and Ask Questions: Especially on social media, use an inviting and conversational tone. Ask questions to encourage interaction and build a community, making the brand feel approachable and connected.

Social Perception

A provider of charming, useful stationery that adds a bit of joy and organization to everyday life.

Copy Examples

• •Instagram Post (Product Focused): "Brighten your kitchen and breeze through meal prep! 🍓 Our magnetic fruit-design notepads aren't just pretty – they're your new best friend for staying organized. Jot down those brilliant ideas and grocery lists in style. #ThrivingStationery #KitchenOrganization #MealPlanningMadeEasy #StationeryLove #FruitLovers"
• •TikTok Video Caption (Behind-the-Scenes/Packing Order): "Putting a little bit of sunshine into every order! ✨ Watch us pack up these vibrant notepads, ready to help you thrive, one list at a time. What are you organizing this week? #SmallBusiness #StationeryAddict #PackingOrders #ThrivingStationery #HappyMail"
• •Website Homepage Banner: "Thrive Every Day: Beautifully designed stationery to help you organize your life and spark a little joy. Discover our latest collections!"
• •Email Newsletter Subject Line: "📝 Plan, Smile, Thrive: New Arrivals & A Special Treat Inside!" * Email Body Snippet: "Hello [Customer Name], Get ready to add a splash of color and a dash of order to your routine! At Thriving Stationery, we believe that even the smallest details can make a big difference in your day. Explore our new arrivals, crafted to inspire and help you flourish..."
• •Product Description Snippet (for a new planner): "Meet your goals and bloom! Our 'Daily Thrive Planner' is more than just a schedule; it's a space to cultivate your dreams, track your progress, and celebrate every little win. Thoughtfully designed with [mention a key feature, e.g., recycled paper, unique layout], it's the perfect companion for a thriving year."