Brand Tone

Authentic & Passionate, Friendly & Approachable, Creative & Inspiring, Conscious & Purposeful, Nostalgic & Story-Driven

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Community
• •Storytelling
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of the ThriftTale voice (e.g., "Authentic, Passionate, Friendly, Creative, Conscious, Nostalgic"). Include "do's and don'ts" for language, common phrases, and words that resonate with the brand (e.g., "treasure," "story," "unique," "conscious," "pre-loved") versus words to avoid (e.g., "cheap," "used" without positive framing, overly formal or corporate language).
• •Focus on Storytelling: Consistently weave the "tale" aspect into copy. Whether it's hinting at the past life of a garment, the thrill of the find, or the future adventures it will have, make storytelling a central pillar of communication.
• •Emphasize "You" and Community: Address the audience directly using "you" and "your." Foster a sense of community by asking questions, encouraging shares, and using inclusive language that makes customers feel part of the "ThriftTale lovers of vintage" group.
• •Highlight Values Naturally: Instead of just stating "we are sustainable," show it. For example, "Give this beautiful piece a new life and help us reduce fashion waste, one gorgeous find at a time." Integrate values smoothly into the narrative.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the established tone and values. Solicit feedback if possible and be open to evolving the voice as the brand grows, while staying true to its core identity. Consistency across all touchpoints is key.

Social Perception

Positive for Vintage Enthusiasts, Seen as Eco-Conscious, Trusted Curator, Community-Oriented

Copy Examples

• •Instagram Post (Showcasing a 70s dress): Channel your inner disco queen with this authentic 70s dream! 🕺✨ More than just a dress, it's a whole vibe, a piece of history ready for its next chapter. Who will you become in it? #ThriftTaleFind #VintageVibes #70sFashion #SustainableStyle #OwnYourStory
• •Website Product Description (for a vintage denim jacket): This isn't just denim; it's a testament to timeless cool. Perfectly worn-in with stories etched into every fade, this vintage jacket is looking for its next adventure. Ready to add your chapter? Built to last, chosen with love. #VintageDenim #PreLovedTreasure #SustainableFashion #ThriftTale
• •Facebook Ad (Targeting eco-conscious shoppers): Love fashion, love the planet? 🌍💚 At ThriftTale, we believe style shouldn't cost the Earth. Discover unique vintage pieces that tell a story and reduce your footprint. Shop consciously, wear uniquely. Explore our latest curated collection! #EcoFashion #SecondhandFirst #VintageClothing #ThriftTaleStyle #ConsciousConsumer
• •Email Newsletter Subject Line: ✨ New Arrivals: Unearth Your Next Vintage Tale! ✨ (Body Snippet): Hey [Customer Name], get ready to fall in love! Our latest drop of handpicked vintage treasures has just landed, each piece with a past and a future waiting to be written by you. From statement coats to one-of-a-kind accessories, find something that speaks to your soul...
• •YouTube Video Title/Description Snippet (for a styling video): *Title:* "5 Ways to Style a Vintage Blazer | From Boardroom to Brunch! | ThriftTale" *Description:* "Unlock the versatility of timeless vintage! ✨ We're showing you how one classic blazer can tell multiple style stories. At ThriftTale, we're all about breathing new life into pre-loved pieces and making them your own. Which look is your favorite? #VintageStyling #ThriftHaul #SustainableWardrobe #FashionInspo"