Brand Tone

Sophisticated & Artistic, Passionate & Knowledgeable, Inclusive & Accessible, Community-Oriented & Purpose-Driven, Innovative & Creative

Brand Values

• •Quality
• •Community
• •Environment/Sustainability
• •Inclusivity & Accessibility
• •Creativity & Innovation
• •Heritage & Connection
• •Integrity & Professionalism

Best Practices

• •Embrace the Jazz Vernacular (Subtly and Authentically): Weave in musical terms, metaphors, and imagery related to jazz where appropriate, but ensure it feels natural and enhances the message rather than confusing or alienating the audience. Words like "harmony," "rhythm," "improvisation," "notes," "vibrant," "soulful" can be used to describe coffee experiences.
• •Educate with Elegance, Not Elitism: When explaining coffee origins, brewing methods, or flavor profiles, maintain an informative and sophisticated tone without being condescending. The goal is to make specialty coffee accessible and enjoyable for everyone, inviting them into the experience.
• •Prioritize Sensory Language: Since the brand emphasizes a "multi-sensory experience," use vivid, evocative language that appeals to taste, smell, sight, and even the feeling or "vibe" of the coffee and its associated music.
• •Maintain a Storytelling Approach: Every coffee, every initiative has a story. Connect products and brand messages back to the founders' passion, the inspiration from jazz, the commitment to quality, and the impact on the community. This creates an emotional connection and reinforces brand values.
• •Ensure Visual and Verbal Harmony: The sophisticated, artistic, and often jazz-inspired visual identity (packaging, website design, social media aesthetic) should be consistently matched by the tone and style of the written copy. They should complement and reinforce each other.

Social Perception

Highly Regarded for Quality and Innovation, Loved for its Unique Concept, Seen as a Rising Star, Respected for its Values, Authentic

Copy Examples

• •Introducing 'Midnight Lament,' our latest single-origin Ethiopia Yirgacheffe. Like a soul-stirring ballad from a smoky jazz club, this coffee offers complex notes of blueberry jam, bergamot, and a whisper of dark chocolate. Brew a cup, scan the QR code for its curated playlist, and let the rich aromas and vibrant flavors transport you. Experience coffee that sings.
• •The rhythm of Houston, the warmth of community, the perfect cup. At Three Keys Coffee, we're more than just beans and brewing; we're a space to connect, create, and savor. Join us at our downtown café – your stage for inspiration. #ThreeKeysCoffee #HoustonCoffee #JazzAndCoffee #CommunityBrew
• •Unlock a new stanza of flavor with the Three Keys 'Backstage Pass' subscription. Gain exclusive access to our rarest micro-lots, experimental roasts, and expertly curated jazz pairings delivered to your door. Elevate your coffee ritual from a daily routine to a refined, multi-sensory experience. Reserve your place among connoisseurs.
• •Named for the three valves of a trumpet, Three Keys Coffee orchestrates a symphony of flavor. Founded by Q Graders Kenzel and Tio Fallen, our passion for the intricate harmonies of jazz and the nuanced notes of specialty coffee drives every roast. We blend art with science, heritage with innovation, to make every cup an overture.
• •Think specialty coffee isn't for you? Let us change your tune. Our unique Jazz & Coffee 'Notes' Wheel makes discovering your perfect roast an adventure, not an exam. Find flavors that resonate like your favorite melody, from bright and brassy to smooth and soulful. Explore the collection and find your rhythm with Three Keys.