Brand Tone

Authentic & Down-to-Earth, Passionate & Proud, Transparent & Trustworthy, Healthy & Wholesome, Community-Oriented & Relational, Approachable & Friendly

Brand Values

• •Sustainability
• •Traceability & Transparency
• •Quality & Wholesome Foods
• •Connection (Farmer to Consumer)
• •Innovation
• •Canadian Grown & Made
• •Community

Best Practices

• •Always Emphasize Origin & Transparency: Consistently mention "Canadian grown," "family farms," and the traceability of ingredients. Use phrases like "know where your food comes from."
• •Use Authentic, Grounded Language: Avoid overly corporate or trendy jargon. Keep the language honest, straightforward, and reflective of the farming spirit. Think "real," "wholesome," "naturally good."
• •Highlight Health & Natural Benefits: Focus on terms like "plant protein," "high fiber," "roasted not fried," "minimally processed," and "clean ingredients."
• •Tell the Story: Weave in elements of the Three Farmers story, the connection between the farmers and the sisters, and the passion behind the brand. Make it personal and relatable.
• •Foster a Sense of Community & Connection: Address customers in a friendly, inclusive way. Speak about shared values around healthy eating, supporting local, and understanding food's journey.

Social Perception

Positive Customer Reviews, Valued for Health Attributes, Appreciation for Transparency & Origin, Recognition as a Growing Canadian Brand, Occasional Concerns, Seen as Innovative

Copy Examples

• •Headline: From Our Canadian Fields to Your Family Table. Body: At Three Farmers, we believe in real food, grown with care by real Canadian farmers. Our roasted chickpeas aren't just a snack; they're a connection to the land and a commitment to wholesome goodness. Trace your snack back to the farm and taste the difference passion makes.
• •Headline: Fuel Your Day, the Farmer's Way. Body: Packed with plant protein and bursting with natural flavour, our roasted lentils are the perfect pick-me-up. Sustainably grown and minimally processed, because we believe good food should be good for you and the planet.
• •Headline: Know Your Farmer, Know Your Food. Body: We're proud to be a family business, connecting you directly with the hardworking Canadian farmers who grow your food. With Three Farmers, transparency isn't just a buzzword – it's our promise. Dig into delicious snacks you can trust.
• •Headline: Small Beans, Mighty Nutrition. Big Canadian Heart. Body: Our fava beans are roasted to perfection, offering a satisfying crunch and a powerhouse of nutrients. Grown on family farms right here in Canada, they’re a snack you can feel good about sharing (or keeping all to yourself!).
• •Headline: More Than a Snack, It's a Story of the Land. Body: Every bag of Three Farmers snacks starts with a commitment to sustainable farming and a passion for wholesome ingredients. Experience the authentic taste of the Canadian Prairies, from our family to yours.