Brand Tone

Luxurious & Elegant, Warm & Inviting, Passionate & Crafted, Sensory & Evocative

Brand Values

• •Quality Craftsmanship
• •Sensory Experience/Well-being
• •Passion
• •Sustainability (Stated Intent)
• •Community (Stated Intent)

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, key messaging points, preferred vocabulary (and words to avoid), and provides examples. This ensures anyone writing for the brand is aligned. For Three CHX, this would include words like "luxury," "handcrafted," "sensory," "elevate," "cozy," "passion," "finest."
• •Focus on "Show, Don't Just Tell": Instead of just saying "our candles are luxurious," describe the luxurious experience: "Imagine the soft glow illuminating your evening, the exquisite aroma of [ingredient] gently unfurling to create an oasis of calm." This uses sensory details to convey luxury.
• •Emphasize the "Why": Connect product features to the customer's desires and the brand's values. For example, "Hand-poured in small batches (feature) because we believe in meticulous craftsmanship and ensuring every candle delivers an unparalleled sensory experience (value/why)."
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, (future) social media, email newsletters, or customer service interactions, the tone should remain consistent. This builds brand recognition and trust.
• •Listen and Adapt (When Possible): While current external feedback is limited, if the brand develops a more public social media presence or gathers more diverse reviews, pay attention to how customers describe the brand and products. This can offer insights into how the intended tone is being received and if any adjustments are needed, while still staying true to core values. For instance, if customers frequently mention "relaxation," lean into that aspect more in the copy.

Social Perception

The perception they aim to cultivate through their website is one of a high-quality, artisanal candle company that values sensory experience and thoughtful creation.

Copy Examples

• •Headline (Website/Social Media Ad): "Ignite Your Moments. Discover the Art of Scent with Three CHX Candles – Luxury, Handcrafted, Unforgettable."
• •Product Description Snippet (for a relaxing scent): "Unwind into an evening of pure tranquility. Our [Scent Name] candle, hand-poured with the finest sustainable waxes and rich essential oils, weaves a comforting aroma that gently melts away the day’s stress. Elevate your sanctuary."
• •"About Us" Excerpt (Social Media Post): "From a shared passion to a radiant reality. ✨ At Three CHX Candles, we believe every flicker should tell a story. That's why we meticulously handcraft each candle, pouring luxury and heart into small batches, just for you. Experience the warmth."
• •Email Marketing Subject Line: "An Invitation to Indulge: New Sensory Journeys Await at Three CHX."
• •Instagram Caption (if they had an active presence, accompanying a lifestyle image): "Crafting coziness, one pour at a time. Our [Scent Name] candle is more than just a fragrance; it's an ambiance, a memory, a moment of pure bliss. What moments will you illuminate? #ThreeCHXCandles #LuxuryScentedCandles #HandPoured #ArtOfScent #ElevateEveryday"