Brand Tone

Personal and Relatable, Humorous and Witty, Passionate and Creative, Informal and Engaging

Brand Values

• •Authenticity/Self-Expression
• •Creativity and Craftsmanship
• •Joy and Connection
• •Openness and Community
• •Humor and Whimsy

Best Practices

• •Embrace the Founder's Voice: Continue to infuse Kass's personal story, humor, and passions into the copy. Authenticity is key.
• •Stay Witty and Relatable: Use humor, clever wordplay, and pop culture references that resonate with the target audience. Keep it conversational and informal.
• •Highlight the "Handmade" and "Heartfelt": Emphasize the care, craftsmanship, and personal touch that goes into each item. Share the "why" behind designs.
• •Encourage Interaction and Community: Ask questions, run polls, and respond to comments in a way that fosters a sense of belonging and shared experience.
• •Be Consistent Across Platforms, Adapt to Nuance: While the core tone should remain, slightly adjust the style for each platform (e.g., more visual storytelling on Instagram, quick, engaging videos on TikTok, slightly more detailed posts on Facebook if needed). Always ensure the copy reflects the brand's established personality of being personal, humorous, and creative.

Social Perception

Customers likely perceive the brand as indie, artistic, and personal, given its origin story and handcrafted nature. The use of humor, pop culture, and mental health themes likely resonates with a younger, online-savvy audience looking for relatable and expressive products. The active presence on platforms like TikTok and Instagram, sharing process videos and tutorials, likely fosters a sense of connection and transparency with followers. The collaboration with Spool And Spindle Printshop suggests some recognition within the craft and handmade community.

Copy Examples

• •Instagram Post (New Product): "Feeling it? Wear it. Our new [Product Name] sweatshirt is basically your internal monologue, but make it fashion. Soft, sassy, and stitched with all the feels. Link in bio to snag yours before your brain changes its mind. 😉 #ThreadForDays #WearYourThoughts #EmbroideredAwesomeness #NewDrop #SassyStyle"
• •Facebook Ad Headline: "Art You Can Wear. Thoughts You Can Share. T.F.D. Thread For Days - Handcrafted & Heartfelt."
• •Email Subject Line (Sale): "Your Brain Told Us You Needed This (Sale Starts Now!) 🧠✨"
• •Product Description Snippet (Humorous Item): "This [Product Type] is for those days when adulting feels like a group project you never signed up for. Hand-embroidered with a healthy dose of sarcasm and 100% premium existential dread (just kidding... mostly). It’s comfy, it’s a vibe, it gets it."
• •TikTok Video Caption (Process Video): "Another day, another chaotic masterpiece in the making! 🧵🤪 Watch me wrestle this thread into something wearable that says exactly what you're too polite to. What should I stitch next that’s living rent-free in your head? #EmbroideryLife #SmallBiz #CraftyChaos #ThreadForDays #BehindTheSeams #FunnyEmbroidery"