Brand Tone

Authentic, Aspirational & Elevated, Understated & Refined, Community-focused & Inclusive, Conscious

Brand Values

• •Quality & Durability
• •Authenticity
• •Timeless Style
• •Purposeful Living/Consumption ('Less but Better')
• •Community & Connection
• •Craftsmanship

Best Practices

• •Prioritize Authenticity: Let the brand's origin story and values (friendship, quality, purposeful living) genuinely shine through in all communication.
• •Focus on 'Feel' as much as Features: While highlighting quality materials (organic cotton, heavyweight fabric), also describe the *feeling* these create – comfort, confidence, understated elegance.
• •Maintain a Consistent Lexicon: Regularly use key phrases and hashtags associated with the brand (#LessButBetter, #AWayOfLiving, #MadeInPortugal, #JoinTheTClub) to reinforce brand identity and values.
• •Use language that fosters a sense of belonging, echoing the 'T Club' concept and the value of connection.
• •Welcome to the Club.

Social Perception

Highly Positive regarding Product Quality. Appreciation for Design. Emerging Community. Seen as a Premium Brand. The brand is perceived as one that values meticulous craftsmanship and aims to leave a positive impact.

Copy Examples

• •Discover timeless essentials crafted with care in Portugal. Less but better.
• •Join the T Club and connect with a community that values quality, friendship, and purposeful living.
• •Experience the luxurious feel of our heavyweight organic cotton hoodies, designed for comfort and durability.
• •Our story began with friendship. Explore our collection and find pieces that reflect your authentic self.
• •Elevate your everyday style with our minimalist designs, made to last and inspire.