Brand Tone

Heartfelt, Personal, and Appreciative

Brand Values

• •Celebrating Connections and Memories
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Personalization
• •Accessibility

Best Practices

• •Focus on Emotion and Connection: Always aim to evoke the feelings associated with giving and receiving a thoughtful, personalized gift. Use words that resonate with love, appreciation, nostalgia, and celebration.
• •Use "You" and "Your": Address the customer directly to make the copy feel personal and engaging, emphasizing how the product relates to *their* life and *their* loved ones.
• •Highlight the "Keepsake" Quality: Emphasize that these are not just products, but items to be treasured and that hold sentimental value over time (e.g., "timeless," "cherished," "legacy").
• •Maintain a Warm and Approachable Voice: Even in transactional communications, infuse warmth. Be helpful, friendly, and express gratitude. Avoid overly formal or technical jargon.
• •Show, Don't Just Tell, the Value of Personalization: Instead of just saying "it's customizable," describe the *impact* of that customization – how it makes the gift unique, more meaningful, or perfectly suited to the recipient.

Social Perception

Trusted, High Quality, Reliable, Special and Meaningful

Copy Examples

• •Headline for a new personalized necklace: "Keep Their Words Close: Engrave Your Love, Forever."
• •Social media post for a wedding USB box: "Your wedding day is a story for the ages. Preserve every chapter beautifully with our personalized keepsake boxes. The perfect thank you for those who make your story complete. #CherishedMemories #WeddingKeepsake #ThisLittleGift"
• •Email subject line for a holiday promotion: "More Than A Gift, It's A Memory Waiting To Be Made."
• •Product description snippet for a custom photo keychain: "Carry a moment that makes you smile, wherever you go. Our Retro Photo Reel Keychain turns your favorite snapshots into a tiny treasure, a little reminder of the big love in your life."
• •"Thank You" card insert with an order: "Thank you for choosing This Little Gift to help tell your story. We hope this personalized treasure brings joy and helps keep your precious memories alive for years to come."