Brand Tone

Craftsman-like & Passionate, Customer-centric & Friendly, Proud & Quality-focused, Personal & Approachable, Creative & Solution-oriented

Brand Values

• •Craftsmanship & Quality
• •Customer Satisfaction & Service
• •Personalization & Uniqueness
• •Family & Community
• •Passion & Dedication

Best Practices

• •Emphasize "Custom" and "Personalized": Always highlight the bespoke nature of your products. Use phrases like "tailored to you," "your unique design," "bring your vision to life."
• •Use "We" and "Our Team" to Foster Connection: Reinforce the "family business" and "team of makers" aspect. This makes the brand feel more approachable and personal.
• •Showcase Passion and Craftsmanship: Use words that convey skill, artistry, and dedication, such as "hand-crafted," "meticulously designed," "passionately created," "expertly made."
• •Maintain a Helpful and Friendly Voice: Whether in product descriptions, social media replies, or email communication, ensure the tone is welcoming, supportive, and customer-focused. Mirror the positive interactions highlighted in reviews.
• •Focus on Benefits and Emotional Connection: Don't just sell a metal sign; sell a "keepsake," a way to "capture moments and emotions," or a piece that adds "personality to any space." Connect the product to the customer's life and values.

Social Perception

Highly Positive, Trusted & Reliable, Recommended, Artisanal & Skilled

Copy Examples

• •Headline: Your Vision, Forged in Steel. Body: At Think Metal CNC, we're more than just metalworkers; we're artisans passionate about bringing your unique ideas to life. From personalized family name signs to striking business logos, each piece is crafted with precision and a deep respect for quality. Let's create something that tells your story.
• •Headline: More Than Decor, It's a Statement. Body: Transform your space with custom metal art that speaks volumes. Our family team pours heart and skill into every design, ensuring your piece isn't just beautiful, but a lasting symbol of what matters most to you. Discover the Think Metal difference.
• •Headline: Crafted with Care, Just For You. Body: Why settle for ordinary? We work closely with you to turn your concept into a stunning metal masterpiece, perfect for your home or business. Experience the blend of personal service and exceptional craftsmanship that our customers rave about.
• •Headline: Lasting Quality, Timeless Design. Body: Invest in metalwork that’s built to endure. Using premium materials and meticulous attention to detail, we create custom signs and art that you’ll cherish for years to come. See your ideas take shape with Think Metal CNC.
• •Headline: From Our Family Workshop to Your Home. Body: As a small, family-owned business, we treat every project like it’s for one of our own. That means exceptional quality, dedicated service, and a final piece that’s truly special. Let us craft a memory in metal for you.