Brand Tone

Friendly and Approachable, Nostalgic and Emotional, Authentic and Proudly Brazilian, Helpful and Convenient, Joyful and Celebratory

Brand Values

• •Authenticity
• •Connection to Home
• •Customer Convenience
• •Community
• •Joy and Comfort
• •Celebration of Brazilian Culture

Best Practices

• •Embrace "Portuñol" Strategically (and Authentically): While the primary language is Portuguese (as the target is Brazilians), seamlessly incorporating common English terms understood by Brazilians in the US (like "free shipping," product names if widely known in English) can feel natural. However, the core emotional connection should be in authentic Brazilian Portuguese.
• •Use Words of "Saudade" and Affection: Regularly incorporate terms like "saudade," "gostinho de casa" (taste of home), "matar a saudade" (to kill the longing), "carinho" (affection), "alegria" (joy). This reinforces the emotional core of the brand.
• •Keep it Visually and Verbally Vibrant: Reflect Brazil's colorful and lively culture in both imagery and language. Use enthusiastic and positive wording. Emojis can be used appropriately to add warmth and personality, especially on social media. 🇧🇷💛💚
• •Focus on Shared Experiences and Cultural Touchstones: Refer to common Brazilian experiences, foods, holidays (like Festa Junina, Carnival), and traditions. This builds a strong sense of community and relatability.
• •Prioritize Helpfulness and Clarity for the Expat Experience: While being warm and nostalgic, also ensure that practical information regarding ordering, shipping to the US, product availability, and payment is clear, concise, and easy to understand. This shows care and addresses the specific needs of the target audience.

Social Perception

A Lifeline for Brazilians Abroad, Source of Comfort and Nostalgia, Community Hub (Potentially), Reliable Provider, Representation of Brazilian Gastronomy

Copy Examples

• •Headline (Website/Social Media Banner): "Matando a saudade do Brasil, um sabor de cada vez. Seus produtos brasileiros favoritos, entregues na sua porta nos EUA!"
• •Instagram Post Caption (Showcasing Pão de Queijo Mix): "Café da manhã com gostinho de casa? ☕️💛 Com nossa mistura para pão de queijo, a saudade aperta menos e a barriga fica feliz! Peça já o seu e comece o dia com aquele abraço quentinho do Brasil. #PãoDeQueijo #CaféBrasileiro #ThingsOfBrazil #BrasilNosEUA"
• •Facebook Ad Copy (Targeting Brazilians in specific US states): "Mora nos EUA e sonha com aquele brigadeiro de panela ou uma farofa crocante? 🇺🇸➡️🇧🇷 A Things of Brazil leva os sabores da nossa terra até você! Deixe a gente cuidar da saudade. Entrega rápida e segura. Clique e confira!"
• •Email Newsletter Subject Line (Promotion for Festa Junina items): "🌽🔥 Arraiá em Casa! Tudo para sua Festa Junina com a Things of Brazil!"
• •Product Description (for Guaraná Antarctica): "O sabor inconfundível que te transporta direto para o Brasil! 💚💛 O Guaraná Antarctica geladinho é o parceiro perfeito para qualquer momento – do churrasco com os amigos àquele lanche da tarde com sabor de infância. Peça já e sinta essa energia brasileira!"