Brand Tone

Friendly and Approachable, Passionate and Sincere, Caring and Nurturing, Down-to-earth and Relatable, Slightly Quirky/Playful

Brand Values

• •Natural Ingredients
• •Ethical Practices
• •Sustainability
• •Handmade Quality
• •Customer Focus & Community Building
• •Self-Care
• •Transparency
• •Passion

Best Practices

• •Tell Your Story Authentically: Continue sharing the journey of The Wrinkly Elephant, the passion behind it, and the family-run aspect. This builds connection and trust.
• •Emphasize "Natural" and "Handmade" with Sensory Language: Use descriptive words that evoke the natural scents, textures, and gentle qualities of the products. Highlight the care that goes into each handmade batch.
• •Maintain a Personal and Warm Voice: Address customers in a friendly, approachable manner. Use "we" and "us" to reinforce the small team/family feel. Continue personalized touches like handwritten notes.
• •Champion Your Values Consistently: Regularly reiterate the commitment to natural ingredients, plastic-free packaging, ethical sourcing, and cruelty-free practices in product descriptions, social media, and "About Us" sections.
• •Engage with Your Community: Continue to be responsive and interactive on social media. Ask questions, share user-generated content (with permission), and make customers feel seen and valued, reinforcing the "Wrinkly family" concept.

Social Perception

Positive Product Experience, Appreciation for Ethical Stance, Trusted Small Business, "Happy Post", Responsive and Caring Customer Service, Award-Winning Quality

Copy Examples

• •Website Homepage Banner: Kind to your skin, kind to the planet. Discover our handcrafted natural soaps and embrace a little everyday luxury. #WrinklyElephantCare
• •Instagram Post (showing soap making): Stirring up some sunshine! ☀️ Our Citrus Burst soap is packed with natural goodness and uplifting essential oils to brighten your day. Handmade with love, always. What’s your favorite go-to scent for a mood boost? #HandmadeSoap #NaturalSkincare #TheWrinklyElephant #SelfCareSunday
• •Product Description (for a lavender soap): Drift away with the calming embrace of our Simply Lavender soap. Lovingly handcrafted with pure lavender essential oil and skin-nourishing natural butters, it’s your perfect partner for a peaceful evening routine. Gentle, soothing, and wonderfully natural. Sweet dreams! #LavenderLove #NaturalSoap #RelaxAndUnwind
• •Facebook Ad: Tired of harsh chemicals? Your skin deserves better! At The Wrinkly Elephant, we handcraft beautiful, natural soaps and bath goodies that pamper your skin and respect our planet. 🌿 Join the Wrinkly family and feel the difference! Shop now for your little bit of happy post. #PlasticFree #EthicalGifts #SupportSmallUK
• •Email Newsletter Snippet: Hello lovely! Just a little note from The Wrinkly Elephant family to say thank you for being part of our journey. We're busy crafting some exciting new natural treats we think your skin will adore. Keep an eye out, and in the meantime, don't forget to make a little time for *you* today. #WrinklyWisdom #NaturalGoodness