Brand Tone

Sophisticated and Accessible

Brand Values

• •Quality and Curation
• •Customer-Centric Service
• •Enriching Wine Culture
• •Innovation and Evolution
• •Reliability

Best Practices

• •Lead with the Experience, Not Just the Product: Instead of just listing the wine's name and price, describe the feeling, the occasion, or the flavor profile it evokes. Use words like "discover," "experience," and "celebrate."
• •Maintain a Sophisticated yet Simple Lexicon: Use elegant language but avoid overly technical jargon that could alienate newcomers. Words like "curated," "exceptional," "renowned," and "artisanal" fit the brand, but should be explained by their context.
• •Emphasize Curation and Expertise: Regularly mention the role of your sommeliers and the careful selection process. This reinforces the value of buying from a specialist and builds trust. Phrases like "Sommelier-selected" or "From our cellar to yours" work well.
• •Use High-Quality, Cohesive Visuals: Ensure that all images and videos match the premium, aspirational tone of the copy. The visual style on Instagram and Facebook is already strong and should be maintained consistently.
• •Educate and Inspire: Use copy to share small, interesting facts about a wine region, a grape, or a food pairing. This aligns with the value of "enriching the wine culture" and provides added value to the audience beyond just a sales pitch.

Social Perception

The public perceives The Wine Co. as a premium and dependable source for quality wines. It is seen as a specialized distributor rather than a generic liquor store. Customers seem to trust their curation and recommendations. The brand is associated with quality experiences, whether for a personal collection, a special dinner, or a gift. There is an appreciation for their role in bringing international wines to the Mexican market while also contributing to the growing local wine culture.

Copy Examples

• •Headline: From the Heart of Napa Valley to Your Glass. Body: Introducing the Grgich Hills Rosé 2021. Crisp, elegant, and bursting with notes of fresh strawberries and citrus. This is more than just a wine; it's an experience curated for moments that matter. Discover the story in every bottle. Link in bio to purchase. #TheWineCo #GrgichHills #NapaValley #RoséAllDay #VinoMexicano #LuxuryWine
• •Headline: The Perfect Pairing for Your Next Culinary Creation. Body: Every great meal deserves an exceptional wine. Our sommeliers have selected the finest bottles to elevate your dining experience. From bold reds that complement grilled meats to crisp whites that enhance fresh seafood, find your perfect match at The Wine Co. Shop our curated collections now and enjoy delivery anywhere in Mexico.
• •Subject: A Taste of France: Exclusive French Wines Now in Stock. Preview Text: Don't miss these highly-rated arrivals.
• •Text: Curated for the Discerning Palate. Explore the World's Finest Wineries, Delivered to Your Door.
• •Headline: Celebrate Summer with Our Freshest Selection. Body: Long days and warm nights call for the perfect glass of wine. Explore our handpicked collection of whites, rosés, and light reds ideal for the season. Let us help you find a new favorite. #SummerWines #TheWineCo #MexicanSummer #VinoDeVerano