Brand Tone

Bold, Confident, Modern, Sophisticated, and Unapologetic

Brand Values

• •Empowerment & Confidence
• •Boldness & Uniqueness
• •Modern Sophistication with an Edge
• •Quality & Craftsmanship
• •Conscious Fashion

Best Practices

• •Use strong action verbs and confident language to convey boldness.
• •Incorporate sensory language to emphasize the feeling of power and sensuality.
• •Highlight the brand's commitment to cruelty-free materials and sustainable fabrics.
• •Showcase the craftsmanship and 'Art of Fashion' aspect of the brand.
• •Maintain a consistent tone across all platforms, reinforcing the brand identity in every piece of copy.

Social Perception

A new and emerging fashion label that is perceived as bold, confident, modern, and sophisticated. Known for empowering women through its unique designs, high-quality craftsmanship, and commitment to conscious fashion.

Copy Examples

• •"The Vökk: Where sophistication and edge meet."
• •"Command attention. Our pieces don't just dress you; they make a statement."
• •"Wear confidence. Power and sensuality aren't explained—they're felt."
• •"Luxury with a Conscience: Cruelty-free materials, sustainable fabrics."
• •"The Art of Fashion: Handmade, timeless designs for the modern woman."