Brand Tone

Welcoming and Friendly, Inspiring and Creative, Appreciative and Customer-Focused, Passionate, Authentic and Handmade.

Brand Values

• •Handmade Quality
• •Affordability
• •Personalized Style/Curation
• •Blending Styles
• •Customer Satisfaction
• •Eco-Friendliness
• •Woman-Owned Business

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., warm, inspiring, slightly nostalgic but fresh), and key messaging points. Share this with anyone creating content.
• •Use "You-focused" Language: Frame copy around the customer's needs, desires, and how the products can benefit them or help them express their style (e.g., "We hope to inspire you to curate your own personal style").
• •Incorporate Storytelling: Share the inspiration behind products, the handmade process, or how items can fit into different home aesthetics. This builds connection and authenticity.
• •Maintain a Conversational and Approachable Style: Use contractions (e.g., "it's," "we've"), ask questions, and avoid overly formal or technical jargon. The "LET'S CHAT" call to action is a good example.
• •Be Consistent Across All Platforms: Ensure the tone used on the website aligns with social media posts, email marketing, and any in-person interactions. Regularly review content to check for consistency.

Social Perception

Positive Customer Experiences, Talented Owner, Trusted Shop, Gift-Worthy Products, Accurate Representation.

Copy Examples

• •Homepage Banner: "Welcome to The Vintage Home Studio! Discover unique, handmade treasures and affordable décor to tell *your* home's story. Let's create a space you truly love."
• •Product Description (Handmade Towel): "Add a touch of handmade charm to your kitchen with our signature crochet towels. Crafted with care and designed to bring a little joy to your everyday. The perfect blend of pretty and practical!"
• •Social Media Post (New Collection): "New arrivals are here to inspire your next home refresh! ✨ From cozy farmhouse finds to chic boho touches, we've got something for every style. What will you create? #TheVintageHomeStudio #HandmadeHomeDecor #AffordableStyle"
• •Email Newsletter Subject: "Cozy Up Your Home with Our Latest Handmade Arrivals!"
• •About Us Snippet: "At The Vintage Home Studio, we believe your home should be a reflection of you. That's why we pour our passion into creating and curating beautiful, affordable, and often handmade pieces that help you mix, match, and make it your own. We're a woman-owned business dedicated to helping you find joy in every corner."