Brand Tone

Passionate & Appreciative, Knowledgeable & Curatorial, Elegant & Stylish, Approachable & Friendly, Conscious & Sustainable

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Sustainability & Conscious Consumption
• •Passion & Storytelling
• •Timeless Style

Best Practices

• •Embrace Storytelling: Every vintage piece has a past. Weave narratives around items, highlighting their era, potential history, or unique details to engage customers emotionally and reinforce the value of 'pre-loved.'
• •Use Evocative and Descriptive Language: Words like 'timeless,' 'iconic,' 'handpicked,' 'cherished,' 'rare,' and 'one-of-a-kind' can convey quality and exclusivity. Describe textures, fabrics, and design details with passion.
• •Maintain a Balance of Elegance and Approachability: While the items are often high-quality and stylish, the communication should feel welcoming and inclusive. Avoid overly academic or exclusionary language. On platforms like TikTok, a more playful and direct tone is appropriate, but it should still feel authentic to the brand's core appreciation for vintage.
• •Consistently Highlight Sustainability and Uniqueness: Subtly or directly remind the audience of the environmental benefits of choosing vintage and the joy of owning something truly unique. This reinforces key brand values.
• •Develop a Brand Voice Guide: Create a simple internal document outlining key tone words, 'do's and don'ts' for language, and examples of on-brand messaging. This helps ensure anyone creating content stays consistent across all platforms.

Social Perception

Authentic Vintage Source, Curated & Stylish Selection, Sustainable Choice, Hidden Gem/Treasure Trove, Friendly & Knowledgeable Service

Copy Examples

• •Draped in history, ready for its next chapter. This 70s silk maxi dress isn't just clothing; it's a conversation starter, a whisper of a bygone era, and a testament to timeless elegance. Discover its story at The Vintage Corner. #VintageStory #SilkDreams #SustainableStyle
• •Tired of the same? At The Vintage Corner, we believe style is unique, sustainable, and full of soul. Explore our handpicked collection of vintage treasures and wear a piece of history. Visit us in Rome or shop online. #TheVintageCorner #RealVintage #ConsciousFashion
• •The Vintage Corner: Where Timeless Style Meets Sustainable Choice. Curated Vintage, Enduring Elegance.
• •⚡️ Fresh vintage just dropped! ⚡️ From iconic denim to statement accessories, your next unique find is waiting. Run, don't walk! 😉 #VintageHaul #NewArrivals #TikTokFashion #SustainableSwag
• •Choose a fashion that tells a story, not just a trend. Every piece at The Vintage Corner is a step towards a more sustainable wardrobe and a more unique you. Explore our latest curated collection and embrace the beauty of pre-loved. #VintageLove #SustainableFashionFuture