Brand Tone

Professional, Expert, Caring, and Quality-Focused

Brand Values

• •Animal Welfare & Health
• •Expertise & Scientific Backing
• •Quality & Trust
• •Customer Support & Education
• •Innovation
• •Sustainability

Best Practices

• •Prioritize Accuracy and Evidence: Always back claims with scientific reasoning or expert endorsement, especially when discussing health and nutrition. Avoid hyperbole; focus on factual benefits.
• •Use Empathetic and Understanding Language: Acknowledge the owner's concern for their horse's well-being. Frame advice and products as solutions to their challenges, showing you understand their needs.
• •Maintain Professional Terminology (with clarity): Use correct equine and nutritional terms to demonstrate expertise, but always explain them clearly for a wider audience. Avoid overly casual slang.
• •Highlight Quality and Expertise: Consistently weave in messages about the quality of ingredients (for Saracen), the expertise of the veterinary team, and the scientific basis of the products and advice.
• •Educate, Don't Just Sell: Focus on providing valuable information that empowers horse owners. Sales should feel like a natural extension of trusted advice. Content should aim to inform and build trust.

Social Perception

Likely perceived as a knowledgeable provider of specialized equine health solutions and premium horse feeds in the UAE. Clients probably see them as experts who can offer tailored advice for their horses' specific needs. The connection to the broader "The Vet Group" lends credibility. Widely regarded as a high-quality, trustworthy brand in the equestrian community. It's often associated with performance horses and addressing specific health concerns. While sometimes seen as more expensive, the perceived value in terms of horse health and performance is often high. The brand is seen as innovative and research-driven.

Copy Examples

• •Is your performance horse getting the targeted support they need? Saracen Competition-Fit-Mix, available through The Vet Group, is expertly formulated with [mention 1-2 key ingredients/benefits like "quality protein for muscle development and easily digestible energy sources"]. Fuel their potential. Learn more and shop now via the link in our bio. #EquineNutrition #PerformanceHorse #SaracenHorseFeedsUAE #TheVetGroup
• •Understanding Equine Gastric Ulcers: Prevention and Nutritional Support. At The Vet Group, we know how challenging gastric issues can be. That's why we recommend Saracen RE-LEVE®-Mix – a low starch, low sugar, cereal-free formulation specifically designed to support horses prone to ulcers, without compromising on essential nutrients. [Link to full article/product page]
• •(Text on screen: Healthy Gut, Happy Horse!) Voiceover: Did you know a low-starch diet can make a huge difference for sensitive horses? Saracen RE-LEVE®, advised by The Vet Group equine experts, offers balanced nutrition while being gentle on the stomach. #HorseCareTips #UAEHorses #TheVetGroup #Saracen
• •Give Your Horse the Gift of Optimal Health. Our expert equine veterinarians at The Vet Group are here to provide comprehensive health checks and tailored nutritional advice. Coupled with the scientifically formulated Saracen Horse Feeds range, we can help your horse thrive. Book a consultation today and discover the ideal Saracen diet for your companion. #ExpertCare #EquineWellness #SaracenFeeds
• •The Vet Group is committed to advancing equine health in the UAE by partnering with leading brands like Saracen Horse Feeds. Our collaboration ensures that horse owners have access to research-backed nutritional solutions and expert veterinary guidance. #EquineHealth #VeterinaryExcellence #UAEBusiness #AnimalNutrition