Brand Tone

Helpful & Approachable, Informative & Straightforward, Enthusiastic, Value-Oriented, Classic & Modern Mix

Brand Values

• •Variety & Choice
• •Affordability & Value
• •Customer Focus
• •Occasion-Driven Solutions
• •Quality in Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand voice (e.g., "Helpful, not condescending," "Enthusiastic, not over-the-top," "Informative, not dry"). Share this with anyone creating content.
• •Know Your Audience for Each Platform: While the core tone remains, adapt the expression slightly for different platforms. For instance, be more visual and concise on Instagram, more conversational on Facebook, and potentially more playful or educational on TikTok/YouTube.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon or complicated sentence structures. Make it easy for customers to understand product benefits and find what they need.
• •Focus on Solutions and Benefits: Instead of just listing features, frame your copy around how your products help the customer (e.g., "Complete your wedding look," "Make a professional impression," "Find the perfect colour match").
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they consistently reflect your desired brand tone. Read it aloud to catch awkward phrasing or inconsistencies.

Social Perception

Reliable Source for Accessories, Good for Occasions, Value for Money, Generally Positive Service, UK-Based & Accessible

Copy Examples

• •Instagram Post (Image: Flat lay of several new patterned silk ties): New arrivals just landed! 👔 Explore fresh patterns and classic silks to elevate your look. Whether it's for the boardroom or a special occasion, find your perfect match with us. #TheTieCompany #MensStyle #NewCollection #SilkTie #DapperLook
• •Facebook Ad (Targeting users interested in wedding planning): Planning your big day? Let us help you find the perfect wedding ties for the groom and groomsmen! Huge range of colours and styles to match your theme, all at great value. Shop now and tick one more thing off your list! [Link] #WeddingTies #GroomsmenStyle #TheTieCompany #WeddingPlanning
• •Website Homepage Banner: Your Style. Your Tie. Endless Choices. From classic silk to modern skinny ties, discover the perfect accessory for any occasion at The TieCompany.co.uk. Quality you can feel, prices you'll love.
• •TikTok Video Caption (Video showing 3 ways to style a navy polka dot tie): One tie, three ways! 😉 Rocking our classic navy polka dot. Which look is your fave? Let us know! 👇 #TieTok #MensFashionHacks #StyleInspo #TheTieCompany #HowToStyle
• •Email Subject Line (for a promotional email): 👔 Refresh Your Wardrobe: 20% Off All Work Ties This Week!