Brand Tone

Authentic, Appreciative & Respectful, Ethical & Conscious, Warm & Inviting, Story-driven

Brand Values

• •Artisanship & Craftsmanship
• •Authenticity
• •Sustainability & Ethical Sourcing
• •Cultural Heritage
• •Quality & Timelessness
• •Empowerment
• •Beauty & Functionality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., authentic, respectful, warm), provide examples of do's and don'ts, and list keywords and phrases that align with your values (e.g., "handcrafted," "artisan," "sustainable," "fair trade," "generations of skill").
• •Prioritize Storytelling: Consistently weave the narrative of the artisans, the cultural significance of the crafts, and the journey of the products into your copy. This reinforces authenticity and ethical values.
• •Emphasize "Handmade" and "Artisan": Use these terms frequently and explain what they mean in the context of your products – highlighting the skill, time, and cultural knowledge involved.
• •Be Transparent About Sourcing and Impact: Clearly communicate your commitment to fair trade, sustainability, and how purchasing from The Taylored Collection supports artisan communities. This builds trust and appeals to conscious consumers.
• •Use Warm, Inclusive, and Appreciative Language: Address your audience in a friendly and respectful manner. When talking about the artisans and their craft, use language that conveys admiration and appreciation for their skills and heritage.

Social Perception

A source of unique, high-quality handcrafted goods, an ethical and responsible brand, a brand that supports artisans, a provider of beautiful and culturally rich items, trustworthy

Copy Examples

• •Feel the legacy in every fiber. ✨ Our Bolga baskets are more than just beautiful home decor; they are a testament to generations of Ghanaian artistry, woven with patience and passion. When you bring this piece into your home, you're not just organizing your space – you're cherishing a story and supporting a community. #TheTayloredCollection #HandcraftedHeritage #SlowCraft #EthicalHome
• •From the markets of Ghana to your everyday adventures, our [Product Name] Market Bag carries more than just your essentials. Each bag is meticulously handwoven by skilled artisans, using time-honored techniques and sustainable elephant grass. Strong, beautiful, and consciously made – carry a piece of tradition, and empower the hands that made it with every use. #FairTradeFashion #ArtisanMade #SustainableStyle
• •At The Taylored Collection, we believe in the magic of things made by hand and the stories they tell. Discover our latest arrivals – from intricately woven storage baskets that bring warmth to any room, to unique buffalo horn jewelry that speaks of distant traditions. Each piece is a celebration of skill, sustainability, and the enduring power of true craftsmanship. Explore the collection and find something truly special. #SupportArtisans #TimelessDesign
• •Dreaming of a serene and soulful space for your little one? Our handcrafted Moses baskets are woven with love and natural materials by talented artisans in Ghana. A beautiful, ethical choice for your nursery, bringing timeless tradition and gentle comfort to your baby's first moments. #NurseryDecor #HandmadeForBaby #EthicalNursery #TheTayloredCollection
• •More than just a collection, we are a bridge. A bridge connecting you to the heart of Ghanaian craftsmanship, to the dedication of artisans who pour their heritage into every piece, and to a more sustainable way of living. The Taylored Collection is built on fair trade principles, ensuring every purchase makes a positive impact, honoring the hands and histories behind our authentic, timeless treasures. Join us in celebrating the art of slow crafting. #OurStory #EthicalCraft #CommunityEmpowerment