Brand Tone

Artistic & Confident, Empathetic & Reassuring, Approachable & Friendly, Transformative & Empowering

Brand Values

• •Artistry & Skill
• •Client Satisfaction & Trust
• •Quality & Precision
• •Empowerment & Confidence
• •Education & Transparency

Best Practices

• •Always Prioritize "Artistic" and "Empathetic" Language: Frame services as an art form and always consider the client's feelings and potential anxieties, offering reassurance and clear explanations.
• •Showcase, Don't Just Tell: Use descriptive language that paints a picture of the results and the experience, but always back it up with high-quality visuals (before & afters are key).
• •Maintain a Friendly yet Professional Demeanor: Be approachable in social media interactions (use emojis where appropriate, respond warmly to comments), but ensure website copy and service descriptions remain professional and informative.
• •Focus on Benefits and Transformation: Highlight how the services will positively impact the client's life – saving time, boosting confidence, enhancing natural features – rather than just listing service features.
• •Be Consistent Across All Platforms: Whether it's a website FAQ, an Instagram caption, or a Facebook message response, the underlying tone of skilled artistry, client empowerment, and approachable expertise should remain consistent. Develop a mini-style guide for quick reference if multiple people manage communications.

Social Perception

Skilled & Professional, Life-Changing Results, Trustworthy, Aesthetic Appeal

Copy Examples

• •Artistry in every stroke. ✨ Witness the transformation and the confidence that follows. From carefully mapped brows to beautifully blushed lips, we're here to enhance your natural beauty, meticulously. Swipe to see the before – ready for your own glow-up? DM us to chat about your dream look! #PermanentMakeup #BrowTransformation #LipBlush #ConfidentYou #TheTattedPisces
• •Wake up with perfect brows, every day. Our bespoke eyebrow services, from delicate microblading to soft ombre powder, are designed with you in mind. We blend artistry with precision to create brows that frame your face beautifully and simplify your life. Your comfort and satisfaction are our top priority. Book your consultation today and let's design your perfect arch.
• •Tired of the daily makeup grind? Reclaim your mornings with stunning, long-lasting permanent makeup. At The Tatted Pisces / The Brow Beat, we specialize in creating natural-looking enhancements that empower you to feel your best, effortlessly. Learn more and see our gallery: [Link to Website] #EffortlessBeauty #PermanentCosmetics #TimeSaver
• •Thanks for all your amazing questions during our Q&A! ❤️ We believe in transparency and making sure you feel 100% comfortable and informed. Missed it? No worries! We've saved the highlights. Got more questions about [specific service]? We're always here to help you on your beauty journey! #BeautyFAQ #ExpertAdvice #YourBeautyJourney
• •Nothing makes us happier than seeing our clients light up! ✨ 'I was so nervous, but [Artist Name] made me feel completely at ease and the results are beyond what I imagined! I finally have the brows I've always wanted.' - [Client Name]. Thank you for trusting us! Your confidence is our greatest reward. #ClientLove #HappyClient #PermanentMakeupArtist #BrowGoals