Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Playful and Fun, Customer-Centric and Community-Oriented, Enthusiastic and Upbeat

Brand Values

• •Affordability
• •Customer Focus
• •Trendiness and Style
• •Community
• •Accessibility
• •Growth and Innovation

Best Practices

• •Embrace the "Swank Squad" Voice: Always address your audience in a friendly, inclusive, and enthusiastic manner, as if speaking to a friend or valued member of your community.
• •Stay Trend-Aware and Excitable: Continuously highlight newness, trends, and the excitement of fashion. Use emojis and energetic language where appropriate, especially on social media.
• •Keep it Playful and Relatable: Incorporate humor and relatable scenarios, particularly in video content (like TikToks). Show the fun side of fashion and the brand.
• •Prioritize Affordability and Value: Consistently message the brand's commitment to providing trendy items at accessible price points.
• •Foster Community Interaction: Encourage engagement by asking questions, running polls, and featuring user-generated content (with permission). Make your audience feel seen and heard.

Social Perception

Go-To Spot for Affordable Fashion, Community Hub, Trendy and Up-to-Date, Engaging and Fun, Supportive of Local Community

Copy Examples

• •Hey Swank Squad! 👋 Your wardrobe called, and it's asking for these MUST-HAVE new arrivals! 😍 From everyday chic to weekend glam, we've got the freshest looks to keep you slaying. Tap to shop before they're gone! #SwankCo #NewCollection #AffordableFashion #TrendyLooks #ShopSwank
• •Augusta & CSRA fashionistas! ✨ Get ready to turn heads with the latest drops at The Swank Company! We're your go-to for affordable, on-trend styles that make you feel amazing. Pop into one of our local stores or shop online 24/7! #ShopLocal #SwankAugusta #FashionFinds #BoutiqueShopping #SupportSmallBiz
• •OOTD check with your fave Swank pieces! 😉 Feeling cute, might treat myself to more later! 🛍️ What's your go-to Swank style? Let us know in the comments! 👇 #SwankSquad #OOTD #FashionFun #BoutiqueStyle #TikTokFashion
• •🚨 Swank Alert! 🚨 Your Fave Styles are NOW on Sale (Don't Miss Out!) - Hey Fashion Lover! Get ready to snag those pieces you've been eyeing! Our sale event is ON, bringing you the trendiest looks at prices you'll absolutely adore. Because at Swank, we believe looking fabulous shouldn't break the bank! Happy Shopping!
• •Hello Sunshine! ☀️ Discover Your Perfect Summer Look at Swank. Fresh, Fun & Fabulously Affordable Styles Await!