Brand Tone

Warm, authentic, stylish, and socially conscious.

Brand Values

• •Creativity & Craftsmanship: Valuing the creative process and offering handcrafted, artisan-inspired products.
• •Family & Connection: Highlighting the mother-daughter operational aspect.
• •Social Responsibility & Giving Back: Demonstrating a commitment to supporting charitable causes like A21.
• •Quality & Style: Selecting and designing products that are fashionable, on-trend, and made with care.
• •Customer Connection: Aiming to provide unique items and a personal touch, potentially fostering a community around their brand.

Best Practices

• •Always weave in the "mother-daughter team," "handcrafted," and "Austin-based" elements where appropriate to reinforce authenticity and personal connection.
• •Regularly mention the A21 partnership and the passion for creative design. This reinforces the brand's values and appeals to conscious consumers.
• •Employ words like "we," "our community," "love," "passion," "joy," "curated," "handcrafted." Keep the tone friendly, approachable, and as if you're talking to a friend.
• •Ensure the visual style on social media and the website (e.g., bright, stylish, authentic imagery) is matched by the copy's tone – creative, warm, and fashionable.
• •Create a Simple Tone of Voice Guide: Internally document key brand voice attributes (e.g., Warm, Authentic, Stylish, Socially Conscious), "words we use," "words we avoid," and example sentences. This helps ensure anyone writing for the brand stays consistent.

Social Perception

Customers likely perceive them as a small, independent business offering unique, handcrafted items that are distinct from mass-produced fashion. The charitable aspect (donations to A21) would likely foster a positive perception among ethically-minded consumers. The "mother-daughter team" aspect may appeal to customers who value supporting family businesses and appreciate a personal story behind a brand. They are likely seen as a source for stylish, curated fashion accessories and apparel.

Copy Examples

• •Instagram Post (Image: Flat lay of new leather earrings with a coffee cup and a journal): Fueling our Monday with a little bit of coffee and a whole lot of creativity! ✨ Each pair of our leather earrings is designed and handcrafted with love by our mother-daughter team, right here in Austin. We pour our passion for unique style into every piece, hoping it brings a little extra joy to your day. P.S. Did you know a portion of every sale goes to support the incredible work of @A21org in fighting human trafficking? Wear your style, share your heart. #HandcraftedWithLove #TheSupplySociety #ArtisanJewelry #EthicalFashion #AustinMade
• •Facebook Ad (Carousel of graphic tees and fashion jewelry): Refresh your look with pieces as unique as you are! 🌿 At The Supply Society, we (Nori & Carol!) carefully curate and create fashion jewelry and graphic tees that blend on-trend styles with timeless appeal. From statement earrings to effortlessly cool tees, find your next favorite. Shop small, support a dream, and help us give back to A21.org. Discover the collection -> [Link to Website]
• •Website "About Us" Snippet: More than just a store, The Supply Society is a shared dream between a mother and daughter, Nori and Carol. Born from a love for fashion and inspired by the vibrant colors of nature and unique artisan designs, we handcraft and curate pieces we truly adore. We believe style can have a purpose, which is why we're proud to partner with A21, giving back with every purchase to help empower women and children. Welcome to our society – we’re so glad you’re here.
• •Email Newsletter Subject: ✨ Designed by Us, Loved by You (and a little something extra inside!) Hey Fashion Lover, Nori here from The Supply Society! Just wanted to share a peek at our latest handcrafted leather earring designs – each one dreamt up and made with passion by my mom, Carol, and me. We're inspired by the beauty around us and the desire to create something truly special for you. As a thank you for being part of our community, enjoy 15% off your next order with code STYLEWITHSOUL. Plus, feel good knowing your purchase helps support A21's vital mission. [Link to Shop New Arrivals]
• •Product Description (for a specific pair of handcrafted earrings): Make a statement, effortlessly. These 'Sunset Hues' leather earrings are meticulously handcrafted in our Austin studio by Nori and Carol. Inspired by the warm glow of a Texas sunset, each piece is lightweight for all-day comfort and designed to add a unique touch of artisan style to your look. By choosing these earrings, you're not just getting a beautiful accessory; you're supporting a mother-daughter small business and contributing to our give-back initiative with A21.org. Dimensions: Approx. 2.5" long. Materials: Genuine leather, hypoallergenic hooks.