Brand Tone

Service-oriented, locally connected, celebratory, and helpful.

Brand Values

• •Celebration & Gifting
• •Customer Convenience
• •Local Recognition (Potentially)
• •Service-Oriented approach

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's personality (e.g., vibrant, elegant, friendly, helpful) and provide "do" and "don't" examples for using this voice.
• •Understand Your Audience: Research their demographics, psychographics, and online behavior. Tailor your tone to connect authentically.
• •Maintain Tone Across All Channels: While the style might adapt slightly for different platforms (e.g., more emojis on Instagram, slightly more formal on email), the core brand personality should remain consistent.
• •Regularly review published material to check for consistency and make adjustments as needed.
• •Establish a Style Guide: Document your brand's tone, voice, and style preferences in a comprehensive style guide.

Social Perception

A locally recognized, customer-focused brand that provides convenient gifting solutions and celebrates special occasions.

Copy Examples

• •One stop solution for all your gifting needs.
• •Sparkle Up Your Life!
• •#HomeDecor #TheSparklesStore #Sargodha #InteriorInspo #GiftIdeas
• •Find the perfect gift for any occasion.
• •Bringing sparkle to Sargodha and beyond.