Brand Tone

Informative & Educational, Positive & Protective, Accessible & Modern, Sincere & Trustworthy

Brand Values

• •Protection
• •Positivity & Well-being
• •Cultural Significance/Symbolism
• •Quality & Craftsmanship
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key characteristics of your brand voice (e.g., "Positive, Informative, Modern, Sincere"). Include do's and don'ts and examples of good and bad copy. This ensures anyone writing for the brand is aligned.
• •Focus on Benefits Beyond Aesthetics: While the items are visually appealing, consistently weave in the protective, positive, and symbolic benefits. Use phrases like "ward off negativity," "invite good fortune," "a symbol of protection," "your personal guardian."
• •Educate Gently: Continue to share the meaning and history of the symbols you feature, but do so in an accessible and engaging way. Avoid overly academic or dense language. Think of it as sharing a fascinating story.
• •Use Positive and Empowering Language: Frame your copy to uplift and reassure the customer. Focus on what they gain (protection, peace, positivity) rather than dwelling excessively on the fear of negativity.
• •Maintain Consistency Across All Touchpoints: Ensure the defined tone is used consistently across the website (product descriptions, FAQs, about page), any future email marketing, packaging, and importantly, if/when social media is developed. This builds brand recognition and trust.

Social Perception

As a provider of meaningful, protective amulets. As a specialist in Evil Eye products. As a modern take on ancient symbolism.

Copy Examples

• •Welcome to The Sol Eye. Discover beautifully crafted Evil Eye talismans, designed to shield your energy and invite positivity into your life. Explore pieces that blend timeless symbolism with modern style.
• •Wear your protection. Our 'Azure Shield' Evil Eye Necklace is more than an accessory; it's a daily reminder of your inner strength and a guardian against unseen negativity. Handcrafted with [material], it’s designed to bring you peace and good fortune.
• •At The Sol Eye, we believe in the power of intention and the enduring strength of ancient symbols. We carefully curate and create pieces that not only adorn but also protect and uplift, connecting you to a tradition of well-being that spans centuries.
• •New Arrivals: Invite Serenity & Protection with The Sol Eye
• •Ready to embrace the protective power of the Evil Eye? Browse our collection and find the piece that resonates with your spirit.