Brand Tone

enthusiastic, nostalgic, and knowledgeable

Brand Values

• •Authenticity: The Soccer Archive emphasizes that all their products are 100% authentic, leveraging a team with extensive industry experience.
• •Passion for Football History: The brand positions itself as a treasure trove for football enthusiasts, curating historical shirts and apparel. Their content often delves into the stories and legacies associated with the items they sell.
• •Community Engagement: Through social media interactions, pop-up events, and collaborations with influencers, The Soccer Archive fosters a sense of community among football fans.
• •Accessibility: They aim to cater to a wide range of tastes and ensure products are available globally, reflecting the universal appeal of soccer. They also highlight more affordable options, such as their £40 and under rail.

Best Practices

• •Speak the Language of Fans: Use terminology and references that resonate with football enthusiasts. Show genuine passion and understanding of the sport's culture and history.
• •Embrace Nostalgia: Leverage the emotional connection fans have with past eras, iconic players, and memorable matches.
• •Highlight Authenticity and Rarity: Consistently reassure customers about the genuineness of products and emphasize the unique nature of vintage items.
• •Foster Engagement: Ask questions, run polls, and encourage discussions to build a community around the shared love for football.
• •Maintain Enthusiasm: Let the excitement for the beautiful game shine through in all communications, from product descriptions to social media posts.

Social Perception

generally perceived as a legitimate and reliable source for authentic classic football shirts. Customers appreciate the wide selection and the thrill of finding rare or nostalgic items. Their social media presence is seen as engaging and fun by their followers. Pop-up shops have been well-received, generating excitement among fans.

Copy Examples

• •Relive the Glory. Own a piece of football history with our authentic [Team Name] [Year] retro jersey. More than a shirt, it's a memory.
• •That iconic goal. That unforgettable season. Find the shirt that tells your football story. Explore The Soccer Archive today.
• •From the terraces to your collection. We source the rarest vintage football apparel so you can wear your passion with pride. 100% authentic, always.
• •Can you name the legend who wore this? Test your football knowledge and discover timeless classics at The Soccer Archive. #ThrowbackThursday
• •London! Our pop-up is back! Thousands of classic shirts, fresh stock daily. Don't miss out on your chance to find that grail. [Dates & Location].