Brand Tone

Artisanal & Passionate, Luxurious yet Accessible, Warm & Inviting, Conscious & Caring

Brand Values

• •Quality Craftsmanship
• •Customer Experience & Well-being
• •Sustainability & Ethical Practices
• •Passion & Authenticity
• •Elegance & Sophistication

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., warm, artisanal, luxurious, conscious), preferred vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Emphasize Sensory Language: Consistently use vivid, descriptive words that appeal to the sense of smell and evoke emotions and atmospheres related to their scents (e.g., "enveloping," "crisp," "soothing," "zesty," "velvety").
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the aesthetic of the visuals. If images are elegant and minimalist, the copy should reflect similar sophistication and clarity.
• •Reinforce Core Values: Regularly weave in mentions of "handmade," "eco-friendly," "small batch," and "quality ingredients" naturally within product descriptions, social media posts, and storytelling.
• •Engage Authentically: When interacting with customers on social media or in reviews, maintain the established warm, appreciative, and helpful tone. Personalize responses where possible to reinforce the "family-run" feel.

Social Perception

Customers likely perceive The Six Scents as a provider of high-quality, handcrafted alternatives to mass-produced home fragrance products. The "eco-friendly" and "cruelty-free" aspects appeal to ethically-minded consumers. The "family-run" narrative may foster a sense of trust and connection. The visual presentation on Instagram and their website suggests a brand that is modern, stylish, and aspirational yet grounded in the care of handmade production. The use of descriptive and evocative language for scents helps customers imagine the experience, positioning the brand as one that understands the power of fragrance to affect mood and ambiance. Reviews highlight appreciation for the fragrance quality, with terms like "divine," "powerful," and "luxury" being used.

Copy Examples

• •✨ Illuminate your moments. ✨ Introducing our newest hand-poured [Scent Name] candle. Crafted with love, eco-soy wax, and the finest botanical essences to transform your space into a sanctuary. What memories will you create with it? #TheSixScents #HandmadeLuxury #NewBeginnings
• •Breathe easy, live beautifully. At The Six Scents, every fragrance is a promise of quality and care – for you and our planet. Discover our handcrafted, eco-friendly scents. 🌱 #SustainableScents #CrueltyFreeHome #ArtisanMade
• •From our family to yours, a touch of handmade warmth. The Six Scents was born from a simple passion: to share the joy that beautiful, high-quality fragrance can bring to everyday life. Experience the heart we pour into every product.
• •Effortless elegance, continuous calm. Our [Scent Name] Reed Diffuser gently unfurls its luxurious aroma, creating a consistently inviting atmosphere in your home. Hand-blended with the finest oils for a scent that lingers. #HomeFragrance #LuxuryDiffuser #TheSixScentsExperience
• •Share the gift of exquisite scent. Lovingly handcrafted and beautifully packaged, The Six Scents collection makes for a perfect, thoughtful present. Surprise someone special with a touch of everyday luxury. 🎁 #GiftIdeas #HandmadeWithLove #ScentedJoy