Brand Tone

Helpful & Educational, Approachable & Friendly, Empowering & Encouraging, Practical & Action-Oriented, Professional & Knowledgeable

Brand Values

• •Simplicity
• •Effectiveness & Results
• •Education & Empowerment
• •Support & Partnership
• •Authenticity & Practicality

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (helpful, approachable, empowering, practical, professional) with examples of 'do's and don'ts' for language, specific words to use or avoid, and sentence structure. Share this with anyone creating content.
• •Focus on the 'Why': Always write with the core brand values (simplicity, effectiveness, education, support, authenticity) in mind. How does this piece of copy help, empower, or simplify things for the audience?
• •Speak Directly to Your Audience (the 'You'): Use 'you' and 'your' frequently to make the copy feel personal and directly address the reader's needs and challenges. Frame benefits from their perspective.
• •Be Generous with Value: Whether it's a social media post, email, or product description, aim to provide genuine value, insights, or solutions. This reinforces the educational and helpful aspects of the brand tone. Even promotional copy should feel like it's offering something beneficial beyond just a sale.
• •Maintain Professionalism with Personality: While being friendly and approachable, ensure the copy remains polished, error-free, and reflects underlying expertise. Avoid overly casual slang or grammar that could undermine credibility, but embrace a conversational style that aligns with the brand's personality (e.g., using emojis appropriately where the audience engages with them).

Social Perception

Trusted Resource, Go-To for Small Businesses/DIY Marketers, Professional & Experienced, Value for Money, Supportive Community

Copy Examples

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