Brand Tone

Chic and Sassy, Aspirational and Celebratory, Customer-centric and Appreciative, Confident and Quality-focused

Brand Values

• •Quality Craftsmanship
• •Unique Style & Individuality
• •Affordability/Value
• •Customer Experience
• •Expression and Celebration

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (chic, sassy, appreciative, confident), key vocabulary, and a "what to say/what not to say" list. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with a woman who appreciates style, quality, and a bit of playful confidence. The copy should make her feel understood and celebrated.
• •Highlight Key Values Consistently: Weave in mentions of quality craftsmanship, unique style, affordability, and exceptional customer experience naturally throughout all copy, from product descriptions to social media.
• •Maintain a Balance: While "sassy" and "fun" are part of the tone, balance it with "class" and "quality." Avoid slang or overly casual language that might undermine the "chic" or "quality craftsmanship" aspects.
• •Review and Refine: Regularly review all marketing copy (website, emails, ads) to ensure it aligns with the established brand tone and values. Get feedback and be willing to adjust to maintain consistency.

Social Perception

The brand aims to be perceived as a provider of high-quality, unique, and affordable fashion accessories. They want customers to feel they are getting a special, curated collection that allows for personal expression. The emphasis on "fun, sass, and class" suggests they want to be seen as a vibrant and stylish brand.

Copy Examples

• •She She's Closet: Unleash Your Sass. Embrace Your Class. Discover Jewelry as Unique as You Are.
• •Turn heads and own the room with this show-stopping piece. Crafted with meticulous care and an eye for the extraordinary, it’s more than a necklace – it’s your signature. Quality you can feel, style they won’t forget. Shine on, affordably.
• •✨ Fresh Finds Alert! Your Next Obsession Has Landed at She She's Closet.
• •Treat yourself (or someone special!) to a little sparkle. Our curated collection is now even more irresistible. Because every woman deserves to feel fabulous without breaking the bank. Shop the sale and let your style speak volumes!
• •Welcome to She She's Closet, where vibrant style meets timeless quality. We handpick every piece, bringing you an eclectic mix of designer jewelry and accessories that celebrate your individuality. Get ready to express yourself with fun, sass, and a touch of class!