Brand Tone

friendly, approachable, personal, and supportive

Brand Values

• •Customer Comfort & Confidence
• •Personalized Styling
• •Friendly & Welcoming Atmosphere
• •Passion for Fashion
• •Building Relationships

Best Practices

• •Embrace a Conversational, Friendly Voice: Write as if you're talking to a friend. Use welcoming language and a warm, approachable tone.
• •Focus on Empowerment and Confidence: Highlight how the clothing will make the customer *feel* – confident, comfortable, stylish, happy.
• •Use "I" and "We" to Personalize: Especially with a visible owner like Nichole, using first-person pronouns can reinforce the personal touch and build connection.
• •Highlight the In-Store Experience: Emphasize the personalized help, comfortable atmosphere, and stress-free shopping that the brand offers.
• •Keep it Positive and Supportive: Ensure all copy is encouraging and uplifting, reflecting the brand's aim to be a positive space for women.

Social Perception

caring, local boutique where women can receive genuine styling advice and find clothes that make them feel great. The emphasis is on a personalized and enjoyable shopping experience rather than just selling clothes. It's perceived as a women-supporting-women environment.

Copy Examples

• •Instagram Post: "Feeling like your wardrobe needs a little refresh? ☀️ Come on down to The Salty Clothing Co.! I'm Nichole, and I'd love to help you find pieces that make you feel amazing and totally *you*. Let's find your new favorite outfit together! #SaltyClothingCo #LethbridgeFashion #ShopLocalYQL #WomensStyle #FeelGoodFashion"
• •Facebook Ad: "Tired of stressful shopping trips? At The Salty Clothing Co., we're all about making you feel comfortable and confident! ✨ Enjoy a personalized styling experience in a friendly, no-pressure atmosphere. Visit us downtown Lethbridge – let's make fashion fun again! #YourStyleStory #LethbridgeBoutique #ComfortAndStyle #TheSaltyClothingCo"
• •Website Homepage Snippet: "Welcome to The Salty Clothing Co., where fashion meets heart. We believe that the right outfit can brighten your day and boost your confidence. Explore our handpicked collection and let us help you discover a style that’s all your own. Because you deserve to feel fabulous, every single day."
• •In-Store Signage: "Come on in, lovely! We're here to help you find something special that makes you sparkle. No pressure, just friendly advice and a whole lot of fashion fun! - Nichole & The Salty Co. Team"
• •Email Newsletter Subject Line: "Your Friend in Fashion: New Arrivals to Make You Smile at The Salty Co.! Body Snippet: "Hey there, gorgeous! Just wanted to share some exciting new pieces that have landed at The Salty Clothing Co. I’ve handpicked them with you in mind, focusing on comfort, style, and that little something extra to make you shine. Pop by the store; I’d love to help you try them on and see what makes you feel amazing!"