Brand Tone

Problem/Solution Oriented, Benefit-Driven, Professional and Efficient, Empowering

Brand Values

• •Customer Experience Enhancement
• •Efficiency and Automation
• •Sales Preservation
• •Flexibility and Choice
• •Reliability

Best Practices

• •Focus on the Retailer's Pain Point: Always frame the app's benefits in terms of solving key challenges for Shopify store owners (e.g., lost sales, poor customer experience due to cancellations).
• •Use Clear, Action-Oriented Language: Employ verbs that convey efficiency, solutions, and empowerment (e.g., "save," "enhance," "automate," "offer," "empower").
• •Highlight Tangible Benefits: Quantify or clearly state the positive outcomes for the retailer and their customers (e.g., "save sales," "reduce workload," "eliminate inconvenience").
• •Maintain a Professional and Supportive Voice: The tone should be knowledgeable and helpful, positioning the app as a reliable partner for business success.
• •Ensure Consistency Across All Communications: Whether it's website copy, email marketing, or help documentation, the core messages of problem-solving, efficiency, and customer empowerment should be consistent.

Social Perception

Likely be perceived by its target audience (Shopify retailers) as a useful tool for improving operational efficiency and customer satisfaction in omnichannel retail. The problem it solves (BOPIS order fulfillment issues) is a known pain point, so a solution would generally be viewed positively by businesses experiencing this.

Copy Examples

• •Out of Stock? Not Out of Options. Keep Your BOPIS Customers Happy with ReRoute. Don't let "out of stock" mean "lost sale." The ReRoute App empowers your Shopify store to offer seamless alternatives when a BOPIS item isn't available. Turn potential frustration into a positive customer experience and save every sale.
• •ReRoute: Smarter BOPIS Fulfillment. Happier Customers. Stop cancelling orders and start offering solutions. ReRoute automatically gives your customers choices – pick up at another store or get it shipped. Enhance their experience, reduce your team's workload, and protect your revenue.
• •Never Say 'No' to a BOPIS Order Again. With The ReRoute App, an out-of-stock item at one store doesn't mean a dead end. Offer customers convenient alternatives directly within their order process. It’s the seamless way to manage inventory hiccups and keep sales flowing.
• •Empower Your Customers, Even When Stock is Low. The ReRoute App for Shopify puts the power of choice in your customers' hands. If their chosen BOPIS item is unavailable, they can instantly select another pickup location or switch to shipping. Proactive solutions, satisfied shoppers.
• •Future-Proof Your BOPIS Strategy with ReRoute. As Buy Online Pick-Up In-Store grows, so do fulfillment challenges. The ReRoute App is your proactive tool to manage stockouts efficiently, automate solutions, and ensure a consistently positive brand experience for every customer.