Brand Tone

Elegant, Trustworthy, Conscious

Brand Values

• •Authenticity
• •Sustainability
• •Accessibility to Luxury
• •Quality & Timelessness
• •Trustworthiness

Best Practices

• •Maintain a consistent emphasis on authenticity and sustainability in all communications.
• •Showcase the meticulous authentication process to build trust with customers.
• •Highlight the environmental benefits of buying pre-owned luxury goods.
• •Use sophisticated and elegant language to reflect the luxury aspect of the brand.
• •Actively address and mitigate any negative perceptions by providing excellent customer service and clear communication.

Social Perception

A reputable online retailer of pre-owned luxury goods, known for authenticity, sustainability, and making luxury accessible.

Copy Examples

• •"Authenticity Guaranteed: Shop with confidence knowing every piece is meticulously sourced and authenticated."
• •"Sustainable Luxury: Embrace circular fashion and give timeless pieces a second life."
• •"Discover meticulously curated, pre-owned luxury handbags and accessories that embody timeless elegance and conscious consumption."
• •"Making luxury accessible while promoting a circular economy and a guilt-free shopping experience."
• •"Invest in enduring style. Our collection of pre-owned designer pieces offers unparalleled quality and lasting value, contributing to a more sustainable future."