Brand Tone

Friendly and Approachable, Professional and Knowledgeable, Trustworthy and Reliable, Helpful and Customer-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Durability and Lasting Value
• •Customization and Versatility
• •Affordability/Value for Money

Best Practices

• •Prioritize "Quality" and "Craftsmanship": Consistently weave in terms related to the high standard of materials, construction, and durability. Mentioning heritage or experience can reinforce this.
• •Maintain a Helpful, Customer-First Approach: Frame copy around solving customer problems or fulfilling their needs. Use language that is supportive and understanding (e.g., "We're here to help you choose," "Let us guide you").
• •Be Approachable and Friendly, Yet Professional: Avoid overly casual slang but maintain a warm, inviting tone. Ensure grammar and spelling are impeccable to uphold professionalism.
• •Showcase Real Customer Experiences (with permission): Incorporate genuine testimonials and user-generated content to build trust and social proof. This authentically reflects the positive perception of the brand.
• •Be Transparent and Honest: Clearly communicate product features, benefits, and any limitations. Provide clear information about processes like delivery and installation to build confidence.

Social Perception

Positive, Reliable and Reputable, Helpful Experts

Copy Examples

• •Headline: Your Dream Backyard Starts with a Real Shed. Body: Imagine the perfect space for your hobbies, storage, or simply a quiet retreat. At The Real Shed Company, we combine quality craftsmanship with your unique vision to create outdoor buildings that last. Let our friendly experts guide you.
• •Social Media Post: 🌱 Spring is in the air! Is your garden ready? Our beautifully crafted sheds and potting stations are designed to bring organization and style to your outdoor oasis. Built with premium materials and decades of expertise. DM us to find your perfect fit! #RealShedCompany #GardenGoals #QualityCraftsmanship
• •Email Subject: Create More Room for Life with The Real Shed Company. Body: Need extra space without the hassle of a home extension? Discover our range of durable and stylish sheds, garages, and studios. For over 40 years, we've been helping homeowners like you enhance their properties with quality outdoor buildings. Get a free quote today!
• •Product Description Snippet: Handcrafted with precision and built using only the finest, sustainably sourced timber, our [Product Name] isn't just a shed; it's an investment in your property's beauty and functionality. Experience the difference that real quality makes.
• •Website Banner: Quality You Can Trust, Service You'll Love. The Real Shed Company – Building More Than Just Sheds, We Build Your Peace of Mind. Explore our range.