Brand Tone

Innovative & Modern, Reassuring & Caring, Problem/Solution Oriented, Direct & Informative, Slightly Clinical but Accessible

Brand Values

• •Relief
• •Innovation
• •Efficacy & Effectiveness
• •Convenience & Practicality
• •Prevention
• •Value for Money

Best Practices

• •Emphasize Relief and Innovation in your content.
• •Use clear and concise language, avoiding overly clinical terms.
• •Showcase the convenience and practicality of the TheraThroat device.
• •Highlight the long-term value and cost savings compared to traditional remedies.
• •Differentiate the brand from other 'Thera-' named health products through unique messaging.

Social Perception

A modern, innovative, and reliable brand providing effective sore throat relief. A brand that is convenient, practical, and offers long-term value.

Copy Examples

• •Relief is our PRIORITY. Get fast relief for sore throat with TheraThroat.
• •Revolutionize your sore throat care with our patent-pending device. A one-time investment for lasting relief.
• •Your trusted companion for conquering sore throat season.
• •Targets important areas of the throat with therapeutic heat, reducing inflammation and easing pain.
• •The perfect partner to your TheraThroat device.