Brand Tone

Supportive & Caring, Empowering, Informative & Authoritative, Friendly & Approachable, Positive & Uplifting, Fashion-Conscious

Brand Values

• •Comfort & Well-being
• •Health & Support
• •Quality & Durability
• •Empowerment of Women
• •Customer Focus
• •Style & Versatility
• •Giving Back

Best Practices

• •Prioritize benefit-driven language.
• •Embrace empathy and understanding.
• •Balance information with inspiration.
• •Use consistent terminology.
• •Incorporate customer voice authentically.

Social Perception

Problem-Solver, Trustworthy & Reliable, Comfort-Focused, Good Investment, Specifically for Foot Issues

Copy Examples

• •Headline: Step into All-Day Comfort. Walk Away from Pain. Body: Don't let foot pain dictate your day. Therafit shoes are designed with patented multi-layer cushioning and superior arch support to give you the relief you deserve and the style you love. Feel the difference from your first step. #TherafitComfort #HappyFeet
• •Headline: Your Feet Called. They Want Therafit. Body: Tired of choosing between style and comfort? With Therafit, you don't have to. Our podiatrist-recommended shoes blend fashion-forward designs with unparalleled support, so you can look and feel your best, wherever life takes you. Empower your every move.
• •Headline: More Than Just a Shoe, It's Your Daily Dose of Relief. Body: Imagine a day without nagging foot pain. Therafit's innovative technology is engineered to absorb shock, cushion your steps, and provide therapeutic support right where you need it. Join thousands of women who've rediscovered the joy of walking. What will you do with your pain-free day?
• •Headline: The Secret to Unstoppable Days? It Starts With Your Shoes. Body: From busy work shifts to weekend adventures, Therafit keeps you moving comfortably. Our versatile range of sneakers, sandals, and boots are crafted to support your active life. Because when your feet feel good, you feel unstoppable. #TherafitStyle #ComfortThatMovesYou
• •Headline: Invest in Your Well-being, One Step at a Time. Body: Prioritize your foot health without compromising on style. Therafit offers a solution that cares for your feet with every step, featuring premium materials and patented support systems. It's not just footwear; it's a commitment to your comfort and confidence.