Brand Tone

Serene & Calming, Elegant & Sophisticated, Mindful & Inspirational, Gentle & Nurturing, Authentic & Pure

Brand Values

• •Holistic Wellness
• •Mindfulness & Ritual
• •Beauty & Aesthetics
• •Purity & Quality
• •Connection
• •Tradition & Heritage

Best Practices

• •Embrace Sensory Language: Use words that evoke sight (e.g., "vibrant," "delicate hue," "luminous"), smell (e.g., "fragrant," "aromatic," "subtle notes"), taste (e.g., "delicate," "nuanced," "honeyed"), and feeling (e.g., "velvety," "soothing," "warming").
• •Focus on "Ritual" not just "Routine": Frame tea drinking as a mindful practice, a cherished moment, rather than just a habit. Use words like "ceremony," "sanctuary," "unwind," "connect," "savor."
• •Maintain a Gentle, Encouraging Voice: Avoid overly aggressive sales language or urgent calls to action. Instead, use invitational language: "Discover," "Explore," "Allow yourself," "Embrace."
• •Highlight Natural Beauty and Purity: Consistently mention the whole flower aspect, natural origins, and the absence of artificial additives. Reinforce the connection to nature.
• •Weave in Mindfulness Prompts: Subtly encourage users to pause, breathe, and appreciate the moment. Questions like, "How are you finding peace today?" or statements like "A reminder to slow down," can reinforce the brand's core values.

Social Perception

Luxurious Treat, Gift-Worthy, Effective for Relaxation, Visually Stunning, Aspirational Wellness, Trustworthy & High Quality

Copy Examples

• •Instagram Post (Image: A cup of blooming Shangri-La Rose tea): Unfurl a moment of pure serenity. Our Shangri-La Rose doesn't just bloom in your cup; it blossoms within you, inviting a gentle calm to your day. Sip slowly, breathe deeply, and reconnect. ✨ #TheQi #FlowerTea #MindfulMoments #SelfCareRitual #InnerPeace
• •Product Description Snippet (for Blue Lotus Tea): Drift into tranquility with our ethereal Blue Lotus tea. Revered for centuries for its calming properties, each whole flower gently unfurls to release a subtly sweet aroma and a wave of peaceful energy. Cultivate your inner sanctuary, one sip at a time.
• •Email Subject Line (for a new product launch or special offer): Discover a New Ritual: Introducing [New Tea Name/Set] by The Qi or An Invitation to Stillness: Your Exclusive Offer Inside
• •Website Banner Text: The Qi: Where Whole Flower Teas Inspire Daily Rituals of Wellness and Wonder.
• •TikTok Video Caption (Video shows tea blooming quickly then someone peacefully sipping): Watch magic unfold 🌸✨ Your daily dose of calm is just a bloom away. #TheQi #BloomingTea #ASMR #WellnessJourney #TeaTok #SelfCare