Brand Tone

Warm, Artisanal, and Appreciative

Brand Values

• •Handmade Quality & Craftsmanship: The core of their offering is products made by hand, suggesting a value for traditional skills and attention to detail.
• •Natural & Pure Ingredients: They prioritize natural components and essential oils, indicating a commitment to providing products that are perceived as safe and gentle.
• •Customer Satisfaction: The prominence of positive reviews and responsiveness suggests a high value placed on ensuring customers are happy with their purchases and experience.
• •Sustainability (implied): While not extensively detailed in all communications, mentions of 'sustainable' and the nature of their products (natural, handmade) imply an eco-conscious approach.
• •Creating Special Moments: Particularly with their popular wedding favors, the brand values being part of their customers' significant life events.

Best Practices

• •Emphasize 'Handmade' and 'Natural': Consistently use terms like 'handcrafted,' 'hand-poured,' 'natural ingredients,' 'pure essential oils,' and 'Cornwall made' in product descriptions, social media, and all communications to reinforce the artisanal and natural values.
• •Use Warm and Evocative Language: Describe scents and product benefits using sensory and emotive words (e.g., 'cosy,' 'uplifting,' 'soothing,' 'beautifully fragrant') that evoke a feeling of comfort and quality.
• •Show Gratitude and Personal Connection: When interacting with customers (comments, reviews, emails), maintain a friendly, personal, and appreciative tone. Thank them for their support and feedback.
• •Visual Storytelling: Ensure photography and visuals align with the brand – bright, natural lighting, showcasing the handmade details, possibly with elements of nature or Cornwall to reinforce origin and natural values.
• •Maintain Transparency: Clearly list ingredients and be open about the handmade process. This builds trust and aligns with the 'pure' aspect of the brand name.

Social Perception

Customers frequently express delight with the products, especially the scents, quality, and suitability for gifts or special occasions like weddings. The brand is well-regarded for wedding favors, indicating trust in their ability to deliver quality and aesthetically pleasing items for important events. The emphasis on 'handmade' and 'natural' resonates well, with customers appreciating the uniqueness and care put into the products. Reviews often mention positive interactions with the seller, quick responses, and helpfulness, contributing to a positive perception of the brand's service.

Copy Examples

• •Website Banner for New Candle Collection: 'Infuse your home with the pure essence of Cornwall. ✨ Our new collection of hand-poured soy candles has arrived, crafted with love and the finest natural fragrances. Discover your new favourite scent today.'
• •Instagram Post for Wedding Favours: 'Say 'thank you' with a little piece of handmade warmth. 💖 Our personalized scented candle tins are crafted with care to make your special day even more memorable. We're so grateful to be a small part of your big moments!'
• •Facebook Ad for Skincare: 'Nourish your skin the natural way.🌿 Our gentle, handcrafted skincare is made with pure essential oils and botanical goodness, because your skin deserves the best. Treat yourself to a little bit of pure.'
• •Product Description Snippet (for a Men's Grooming Product): 'Handcrafted for the discerning gentleman. Our [Product Name] combines natural ingredients and a subtle, earthy scent for a truly refreshing experience. Made with care, right here in Cornwall.'
• •Email Newsletter Subject Line (for a seasonal promotion): 'A Little Handmade Happiness Just For You 🍂 | Cosy Scents Inside!'