Brand Tone

Inspirational, Empathetic, Purpose-Driven, Elegant, Community-Focused

Brand Values

• •Mental Well-being Advocacy
• •Empowerment
• •Positive Impact
• •Ethical Practices
• •Power of Words/Art/Fashion
• •Authenticity & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Inspirational, Empathetic, Purpose-Driven, Elegant) with examples of "do's and don'ts." Include key vocabulary and phrases that align with the brand's mission, such as "inspire," "empower," "well-being," "connect," "ethically made."
• •Prioritize the "Why": Always connect the copy back to the brand's core mission of mental well-being and empowerment. Even in product-focused copy, subtly weave in the deeper purpose.
• •Use Authentic & Empathetic Language: Speak to the audience with understanding and sincerity. Avoid overly clinical or generic language when discussing sensitive topics like mental health; instead, focus on hope, strength, and connection.
• •Maintain Visual & Textual Cohesion: Ensure the inspirational and elegant tone of the copy is reflected in the visual elements used alongside it (e.g., high-quality photography, clean design).
• •Train & Review: Ensure anyone writing copy for the brand understands and can consistently apply the established tone. Regularly review content across all platforms for tonal alignment.

Social Perception

Positive & Purposeful, Advocate for Mental Health, Provider of Meaningful Decor, Associated with Quality, Community-Oriented

Copy Examples

• •Headline: More Than Decor: Words That Shape Your World. Body: Bring inspiration home. Our ethically crafted Word-Frames are more than art; they're daily reminders of your strength, your dreams, and the power within your words. And with every piece, you join us in destigmatizing mental health. Inspire your space, support a cause.
• •Social Media Post (Image: Product in a cozy setting): Find your anchor in words that resonate. ✨ What phrase lifts you up on challenging days? Share your power words below! Our latest collection is designed to bring that feeling into your home, creating a sanctuary of motivation and peace. Plus, 20% of every purchase supports vital mental health initiatives. #PowerOfWords #MentalWellness #InspirationalDecor #HomeSanctuary
• •Product Description Snippet (for a "Hope" themed piece): Let "Hope" be the art that greets you daily. This beautifully forged metal Word-Frame serves as a constant, elegant reminder that even in quiet moments, hope endures and inspires. Crafted with care, designed for impact – both in your home and in our shared mission for mental well-being.
• •Email Subject Line: Words That Heal, Art That Empowers – Discover The Power of Words. Email Body Snippet: At The Power of Words, we believe in the profound impact of language and art on our well-being. Founded by designer Deborah Sawaf, our mission is to bring inspiring words into your life while championing the cause of mental health. Explore our new arrivals and feel the difference words can make.
• •Brand Story Snippet (Website "About Us"): We are a movement, born from the belief that fashion, art, and words can create real change. The Power of Words isn't just about beautiful, ethically made decor; it's about fostering conversations, breaking stigmas, and empowering you to express your truth. Join us in weaving a narrative of hope and resilience, one word at a time.