Brand Tone

Professional & Expert, Creative & Inspiring, Nurturing & Wellbeing-focused, Customer-centric & Accommodating

Brand Values

• •Biophilia & Connection to Nature: A core value is enhancing spaces and lives by bringing nature indoors, improving wellbeing and aesthetics.
• •Quality & Excellence: They commit to high-quality service, beautiful settings, and exceeding customer expectations, as supported by testimonials and awards.
• •Customization & Design Expertise: Offering tailored solutions and expert design is central to their service.
• •Health & Harmony: Creating environments that are not only beautiful but also contribute to a healthier, more relaxed, and productive atmosphere.
• •Professionalism & Reliability: Implied through their maintenance services, long-standing business, and positive BBB rating.

Best Practices

• •Emphasize Benefits, Not Just Features: Focus on how plants improve wellbeing, productivity, and aesthetics (e.g., "create a calming oasis" rather than just "we sell plants").
• •Maintain a Visually Rich Presence: Continue using high-quality, inspiring images and videos on Instagram and your website that showcase the beauty and transformative power of your designs, aligning with the aspirational aspect of the brand.
• •Incorporate "Biophilia" and Wellness Language: Consistently use terms like "biophilic design," "wellbeing," "harmony," and "healthy environments" to reinforce your brand's connection to nature and its benefits.
• •Showcase Expertise Through Storytelling: Share case studies or before-and-after transformations (with client permission) to visually demonstrate your expertise and the impact of your work. Highlight testimonials and awards.
• •Keep Language Professional yet Passionate: Balance expert terminology with enthusiastic and inspiring language that conveys your love for plants and design. Ensure all communications are polished and error-free.

Social Perception

The Plant People Inc. is perceived as a high-quality, professional provider of interior plantscaping and floral design services. Customers view them as experts who can transform spaces with beautiful and beneficial plant arrangements. They are seen as reliable and passionate about their work, delivering impressive results for both corporate environments and special events. The offering of classes suggests they are also seen as a knowledgeable resource for plant care and floral design.

Copy Examples

• •Headline (Website/Social Media): Transform Your Space, Elevate Your Wellbeing. Discover the power of biophilic design with The Plant People.
• •Instagram Post: Breathe life into your office. 🌿 Our custom plant designs don't just look stunning—they boost productivity and purify the air. DM us for a free consultation! #OfficePlants #BiophilicDesign #GreenBayStyle #ThePlantPeopleInc
• •Email Marketing (Subject: Create an Oasis): Tired of sterile spaces? Let The Plant People craft an inspiring environment that wows clients and energizes employees. From vibrant living walls to elegant floral arrangements, we bring nature's harmony to you.
• •Service Description (Website): More than just plants, we deliver atmosphere. Our expert plantscaping services include design, installation, and meticulous maintenance, ensuring your space remains effortlessly beautiful and healthy.
• •Promotional (Local Event/Workshop): Unleash your inner florist! Join our [Class Name] workshop on [Date] and learn to create stunning arrangements with The Plant People. Spaces are limited – book yours today!