Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Fun & Humorous, Stylish & Lifestyle-Oriented, Community-Focused

Brand Values

• •Passion for Pickleball
• •Quality & Style
• •Gift-Giving & Connection
• •Inclusivity
• •Customer Focus

Best Practices

• •Embrace the Passion: Always let the genuine love for pickleball shine through in your language. Use enthusiastic and energetic words.
• •Keep it Friendly and Inclusive: Write as if you're talking to a fellow pickleball friend. Avoid overly technical jargon unless explaining a specific product feature, and ensure the language welcomes players of all levels.
• •Inject Humor (Appropriately): Don't be afraid to use pickleball-related puns or lighthearted phrases where suitable, especially for fun-themed products.
• •Highlight Lifestyle and Community: Frame products not just as items, but as part of the pickleball lifestyle and a way to connect with the community. Use phrases that resonate with the shared experiences of players.
• •Maintain a Helpful and Approachable Persona: Especially in customer service interactions, FAQs, and "About Us" sections, ensure the tone is supportive, informative, and reflects a desire to help customers find the perfect pickleball gift or item.

Social Perception

Positive, focusing on the niche appeal to pickleball players and those looking for gifts for them. Perceived as a specialized store catering to a specific, passionate community. Connection to a certified coach and fitness professional adds credibility and authenticity.

Copy Examples

• •From Court to Cafe: Rock Your Pickleball Passion Everywhere.
• •Dink, Volley, & Carry in Style! Our new [Product Name] tote is perfect for your gear, groceries, or just showing off your pickleball pride. #PickleballLife #PickleballGift #ThePickleballGift
• •Score the Perfect Pickleball Present! Gifts for Every Player on Your List.
• •Warning: May spontaneously start talking about pickleball. Wear it proud! This comfy tee is perfect for players who eat, sleep, and breathe pickleball (and maybe dink a little in their dreams too).
• •Made by Picklers, For Picklers. Shop the latest in pickleball style & gifts!