Brand Tone

Caring & Empathetic, Friendly & Approachable, Trustworthy & Reassuring, Positive & Joyful, Helpful & Informative

Brand Values

• •Pet Well-being First
• •Quality & Durability
• •Customer Satisfaction
• •Practical Solutions
• •Building Bonds
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (caring, friendly, trustworthy, positive, helpful) and values. Include examples of 'do's and don'ts' for language, specific phrases to use or avoid, and the overall feeling the copy should evoke. Share this with anyone creating content.
• •Focus on 'Them' (Pet & Owner): Always write with the pet's well-being and the owner's needs/concerns in mind. Use 'you' and 'your pet' frequently. Highlight benefits, not just features, explaining how a product improves the life of the pet or solves a problem for the owner.
• •Use Emotive Yet Authentic Language: Connect with pet owners on an emotional level by using words that convey care, comfort, joy, and understanding (e.g., 'snuggle,' 'peaceful,' 'happy,' 'thrive'). Avoid hype or overly sentimental language that could feel insincere.
• •Maintain Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, a TikTok video script, or a customer service email, the core tone and values should shine through. Adapt the style slightly for the platform (e.g., more playful on TikTok) but ensure the underlying message remains consistent.
• •Incorporate User-Generated Content (UGC) and Testimonials: Sharing genuine customer experiences and photos/videos naturally reinforces the brand's values and positive perception. When using UGC, ensure the accompanying captions align with the established brand tone. This also provides social proof, which builds trust.

Social Perception

Positive: Customers generally perceive The Pet Standard as a reliable source for quality pet products, especially calming beds and anxiety-relief items. Caring for Pets: The public and customers see the brand as genuinely caring about animal welfare, not just selling products. Good Quality for Price: While not a discount brand, customers often feel they receive good value due to the quality and effectiveness of the products. Responsive (Generally): Mentions of customer service interactions suggest responsiveness, particularly on their social media channels. Aesthetic Appeal: The design of the products and the brand's visual presentation are often noted positively.

Copy Examples

• •Headline (Calming Bed): Give Your Best Friend the Gift of Serene Sleep. Our Calming Bed – Where Anxiety Melts Away.
• •Social Media Post (New Product): 🐾 Big adventures or cozy naps, we've got your furry mate covered! Introducing our new [Product Name] – thoughtfully designed for ultimate comfort and durability, because they deserve the best. ✨ What adventures will you and your pet conquer next? #PetStandardLove #HappyPets
• •Email Subject Line (Promotion): Spoil Your Pet & Save! Comfort, Joy, and a Special Treat Inside.
• •Product Description Snippet (Grooming Tool): Grooming is more than just looking good – it's about bonding and well-being. Our GentleGroom Brush makes it a soothing experience for you both, keeping their coat healthy and your connection strong. 💖
• •About Us Snippet: At The Pet Standard, we're more than just a pet store; we're pet parents too. We believe every wag, purr, and happy sigh matters. That's why we're dedicated to providing high-quality, practical solutions that bring more joy and comfort to your pet's life and peace of mind to yours.