Brand Tone

Inspirational & Creative, Supportive & Community-Focused, Modern & Fashion-Forward, Approachable & Friendly, Passionate

Brand Values

• •Creativity & Self-Expression
• •Support for Independent Designers
• •Quality & Modern Aesthetics
• •Community Building
• •Sustainable Fashion
• •Skill Development & Learning

Best Practices

• •Always Emphasize Inspiration and Creativity: Use evocative language that sparks ideas and makes readers feel excited about making. Words like "dream," "create," "imagine," "inspire," and "shine" can be powerful.
• •Foster a Sense of Community: Address the audience directly and inclusively ("your makes," "let's," "we"). Encourage interaction and sharing. Highlight community contributions.
• •Maintain a Modern and Stylish Voice: Keep the language fresh, current, and aligned with contemporary fashion and sewing trends. Avoid overly formal or dated terminology.
• •Be Approachable and Encouraging: While showcasing beautiful and sometimes complex garments, ensure the tone remains supportive and not intimidating. Offer tips and acknowledge the learning process.
• •Consistently Weave in Core Values: Subtly reinforce values like supporting indie designers, sustainability, and the joy of making in your messaging. This builds a deeper connection with an audience that shares these principles.

Social Perception

High-Quality Resource, Champion of Indie Designers, Modern and Stylish, Community-Oriented, Trustworthy

Copy Examples

• •Dreaming up your next make? ✨ Introducing the [Pattern Name] – a modern silhouette perfect for [Fabric Type] and designed to let your creativity shine! We love how [Designer Name] brings a fresh perspective to everyday elegance. Swipe to see more gorgeous versions from our community and grab your copy of the latest issue to get started! #ThePatternPages #IndieSewing #ModernDressmaking #SewYourStyle #NewPattern
• •Ready to master the art of the [Sewing Technique]? Our latest blog post breaks it down step-by-step, making it approachable for every skill level. Because we believe that learning new techniques is all part of the joyful journey of creating a wardrobe you love. Click here to boost your sewing confidence! Happy Stitching, The Pattern Pages Team x #SewingTips #DressmakingSkills #CommunityLove #HandmadeWardrobe
• •Join The Pattern Pages community & transform your making! ✨ Get inspired by leading indie designers, discover beautiful fabrics, and learn new skills with every issue. Subscribe today and let's slow down fast fashion, one beautiful stitch at a time. [Link to Subscription Page] #SewInspiring #IndiePatterns #SustainableSewing
• •Oh, this fabric has us swooning! 😍 Imagine the [Garment Type] you could create with this stunning [Fabric Description] from [Fabric Shop Name]. We're featuring more on-trend textiles like this in our 'Hot Fabrics' section – your go-to for sparking that next project. Pin this for later and explore more in The Pattern Pages! #FabricLove #SewingInspiration #DressmakingFabric #ThePatternPages #IndieStyle
• •Show us your makes! 🥰 We're so inspired by what YOU create with the patterns and ideas from our magazine. Tag us @thepatternpagesmagazine and use #PatternPagesMakes for a chance to be featured! Let's celebrate our amazing community of modern dressmakers! #SewingCommunity #ShareYourMakes #DressmakersOfInstagram #WeLoveOurReaders