Brand Tone

Elegant, Traditional, Quality-focused, Customer-centric, Informative & Engaging

Brand Values

• •Heritage & Tradition
• •Quality Craftsmanship
• •Customer Satisfaction
• •Authenticity
• •Evolution with Times

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the brand's long history, the traditional techniques used, and the skill of the artisans. Mention specific crafts like Zardozi, Chikankari, or types of weaves.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that reflects the richness and beauty of the garments. Words like "exquisite," "timeless," "legacy," "artistry," and "regal" can enhance this tone.
• •Focus on Quality and Detail: Highlight the quality of fabrics (e.g., "pure silk," "handwoven cotton") and the intricacy of the work (e.g., "delicate embroidery," "intricate motifs").
• •Maintain a Respectful and Warm Approach: Address the customer with respect, acknowledging the cultural significance of the attire. The tone should be inviting and reassuring, reflecting a brand that values its clientele.
• •Ensure Visual and Textual Harmony: The copy should align with the visual presentation of the products. If the imagery is rich and luxurious, the copy must mirror that elegance and attention to detail.

Social Perception

Established and recognized brand in Indian ethnic wear, particularly in the Delhi and NCR region, with a long-standing reputation. Known for a wide range of products, including sarees, lehengas, and suits, showcasing traditional crafts. Expansion into online sales indicates an effort to reach a broader audience and adapt to modern retail trends. Online messaging consistently emphasizes a commitment to a positive customer experience.

Copy Examples

• •Homepage Banner: "The Panna Shop: Weaving Generations of Elegance. Discover timeless sarees and ethnic wear, crafted with heritage and passion."
• •Product Description (Saree): "Drape yourself in the legacy of Banarasi artistry. This exquisite silk saree, handwoven with intricate zari motifs, is a testament to India's rich textile heritage. Perfect for weddings and grand celebrations, cherish it for generations to come."
• •Social Media Post (New Collection): "Introducing our 'Utsav' Collection: A symphony of vibrant hues and traditional craftsmanship. Each piece is thoughtfully designed to make your festive moments truly unforgettable. Explore the collection online and in our stores."
• •About Us Snippet: "Since 1960, Panna Sarees has been dedicated to preserving the art of Indian ethnic wear. We blend timeless traditions with contemporary designs, offering unparalleled quality and a commitment to every thread, every weave, every customer."
• •Email Marketing Subject Line: "Adorn an Heirloom: Explore Panna's Exquisite New Arrivals."